EGO

What is????

It’s your “identity”, or who you think you are.It is the basis of all television, commercials, marketing, salesmanship, politics, economics, and just about everything else.

Freud’s thought: the structural model was first discussed in his 1920 essay “Beyond the Pleasure Principle” and was formalised and elaborated upon three years later in his “The Ego and the Id“. Freud’s proposal was influenced by the ambiguity of the term “unconscious” and its many conflicting uses.