Benveniste has a unique and rich background in connecting, empowering, mobilizing and influencing youth culture. He founded StreetWise in 1997 to promote the band System Of A Down and is responsible for the company’s overarching philosophy that has established StreetWise as an award winning, premiere social marketing agency specializing in the youth market. Through his unique vision and personal tenacity, Benveniste has built a nationwide community of over 200,000 young influencers eager to participate in the brand building experience.
Benveniste began his entrepreneurial pursuits as an independent band manager through which he founded Velvet Hammer Music and Management Group, a music management company with an impressive roster of top-selling and Grammy winning artists that include System Of A Down, Deftones, and Cypress Hill. Concurrent to his role at StreetWise, Benveniste is also CEO of Velvet Hammer. Benveniste grew up in Beverly Hills, CA and is a graduate of Beverly High. He earned a Bachelors’ Degree in Communications from The University of Southern California.
System of a Down is the eponymous debut album by System of a Down, first released in 1998. The album was certified gold by the RIAA on February 2, 2000. Two years later, after the success of Toxicity, it was certified platinum.
Guitar Hero®: Aerosmith®
StreetWise designed and developed the global marketing site for Guitar Hero®: Aerosmith®. The site’s robust interface and rich motion graphics create an exciting interactive experience that captures the “larger than life” style and swagger of the band. An elevator was created to move throughout the site’s content, playing off the band’s famous hit song “Love in an Elevator,” while taking the user on a journey through the multiple venues featured in the game.
The site features a mass of dynamic content, localized in 10 languages for 14 countries around the globe. The full track list of songs playable in the game are highlighted as well as multiple behind-the-scenes videos, in-game screenshots, exclusive downloads and enough bells and whistles to make every aspiring Guitar Hero® rise to rock royalty and become “The Bad Boys of Boston!”
From Wikipedia, the free encyclopedia
|Birth name||Stanley Harvey Eisen|
|Born||January 20, 1952 (1952-01-20) (age 56)|
|Origin||Queens, New York, United States|
|Genre(s)||Hard rock, heavy metal, glam metal|
|Occupation(s)||Musician, Songwriter, Producer, Painter, Actor|
|Instrument(s)||Vocals, Guitar, Bass and Drums|
|Years active||1970 – present|
|Label(s)||New Door Records/Universal Music Group|
|Associated acts||Kiss, Wicked Lester|
Silvertone Paul Stanley Signature Models
Stanley Harvey Eisen (born January 20, 1952, Queens, New York) known by his stage name Paul Stanley, is an American Hard rock guitarist and vocalist for the rock band Kiss. He is the writer or co-writer of most of the band’s highest-charting hits, including “Let’s Put The X In Sex”,”Everytime I Look At You”,”Love Gun“,”Detroit Rock City,” “Rock and Roll All Nite,” “Hard Luck Woman,” “I Was Made for Lovin’ You,” “Crazy Crazy Nights,” and “Forever.”
Before Wicked Lester, Paul Stanley was in a local band, Rainbow (not to be confused with Ritchie Blackmore‘s Rainbow) and Uncle Joe. Through a mutual friend of Gene Simmons, Stanley joined Simmons’ band Wicked Lester in the early 1970s. The band recorded an album in 1971, but as of 2005 it has never been officially released (although songs from the album appeared on Kiss’s 2001 box set). Wicked Lester soon fell apart and Stanley and Simmons placed ads for a drummer and a guitarist in various New York papers. This resulted in Peter Criss and Ace Frehley joining the group, and they named themselves Kiss. Kiss released their self-titled debut in February 1974.
Paul’s persona in Kiss is “The Starchild.” Wearing Spandex and platform boots, Stanley’s persona is that of a Don Juan-esque lover, combining effeminate elements with elements of extreme masculinity, rather than mere androgyny. Although Stanley’s voice is generally very soft and eloquent during normal conversation, he uses a specific “stage voice” which is like a “Rock N’ Roll Preacher”, much like Gene Simmons adopts an animalistic growl on stage for his demon persona. Unlike most leading rock frontmen, he gets the crowd to join the band in many of their classic hits and also tends to give a speech or “scripted” story for certain songs (e.g. having sexual encounters with nurses and other women he’s met on tour and how much he supports U.S. troops overseas).
In his book Sex Money Kiss, Gene Simmons admits that Paul was the driving force for Kiss during the makeup-free 1980s, while Simmons was feeling lost without his demon makeup and attempting to launch a film career.
In 1999 Stanley starred in a Toronto production of The Phantom of the Opera, in which he played the role of The Phantom. He appeared in the musical from May 25 to August 1, and again that year from September 30 to October 31. While in Toronto, Stanley was contacted by AboutFace, an organization that provides support and information to individuals with facial differences, and asked to help raise awareness for them. Although he was approached due to his role as The Phantom, Stanley was in fact born with microtia, a congenital deformity of the pinna (outer ear). He has appeared at fundraising events and in videos for the organization.
In 2001 Stanley’s wife, Dallas native Pamela Bowen, filed for divorce. They have one son, Evan Shane Stanley, born June 6, 1994.
Stanley badly needed hip replacement surgery but suffered through the Rock The Nation tour first, finally getting the surgery in October 2005. Complications from the surgery required a second in December of that year, and in December 2005 it has been announced that a third hip surgery will be necessary. Stanley regards the degeneration of his left hip as partly the product of thousands of shows performed since the early 1970s. In the “Rock The Nation Live” DVD he spends much more time standing in one place than he has on previous DVDs and tours.
On November 19, 2005, Paul Stanley married longtime girlfriend Erin Sutton at The Ritz-Carlton, Huntington in Pasadena, California. They welcomed their first child, 8 lb. 6oz. Colin Michael Stanley, on Wednesday, September 6, 2006.
Stanley made his debut as a painter in 2005, exhibiting and selling original works of art.
In 2006, Stanley resumed his association with Washburn Guitars and using the Washburn PS2000. Previously, he has had four signature guitars made by Silvertone, and tweaked the Ibanez Iceman to his specifications, calling it the PS10.
Stanley’s most recent performances with Kiss were a group of shows in July 2007, dubbed the Hit ‘N Run Tour. Prior to the final show on July 27, Stanley was hospitalized with an extremely rapid heartbeat. In his absence, Kiss performed live as a trio for the first time. Previously, Kiss performed as a trio at Studio 54 in New York City for an international satellite broadcast on January 28, 1982, lip-syncing the song “I” from Music from “The Elder” for the Italian Festival della canzone italiana, also known as the Sanremo Festival, when Ace Frehley failed to show for the performance due to what was described at the time as a mystery “illness.” The July 27, 2007 concert is the first Kiss concert Stanley has missed during his 34-year tenure with the group. In September 2007, Stanley took part in Rock ‘n Roll Fantasy Camp as a guest star for his second time in New York City.
Stanley has very rarely recorded or performed outside of Kiss. In 1989, he embarked on a brief club tour, performing only Kiss songs (with one cover, Led Zeppelin‘s “Communication Breakdown“). His touring band included guitarist Bob Kulick and future Kiss drummer Eric Singer.
Stanley wrote and recorded material for a solo album in 1987–88, which was shelved in favor of the Kiss compilation, Smashes, Thrashes & Hits. While never officially released, songs such as “Don’t Let Go” and “When 2 Hearts Collide” have circulated as bootleg recordings. One song from the project, “Time Traveler,” was released as part of the Kiss’s 2001 box set.
In 1989 Stanley loaned his distinctive voice to the title track for the soundtrack of the Wes Craven horror flick “Shocker”. The song was written by long time Stanley collaborator Desmond Child, along with Jean Beauvior and Guy Man-Dude. The song was performed by a group of well known artists calling themselves “The Dudes Of Wrath”. The Dudes consisted of Stanley and Child on vocals, Guy Man-Dude and Vivian Campbell (Def Leppard and Dio) on guitars, Rudy Sarzo (Quiet Riot, Ozzy Ozbourne, Whitesnake and Dio) on bass and Tommy Lee (Mötley Crüe) on drums. Background vocals were provided by Desmond Child, Louis Merlino, Alice Cooper guitarist Kane Roberts and Michael Anthony of Van Halen.
In 2005, a bootleg CD began circulating entitled People, Let Me Get This Off My Chest: The Very Best of Paul Stanley’s On Stage Banter. The fan-made disc compiled 70 tracks worth of Stanley’s distinctive song introductions and on-stage banter.
28 years after releasing his first solo album (as part of the four simultaneously released Kiss solo albums), Stanley released a second album, Live to Win, on October 24, 2006. The title song of his solo album, “Live to Win”, appeared on the South Park episode “Make Love, Not Warcraft“
In October and November 2006, Stanley embarked on a theater tour in support of Live to Win. His touring band was the house band from the CBS TV show, Rock Star. The band appeared on both seasons of the show – Rock Star: INXS and Rock Star: Supernova. The band was composed of Paul Mirkovich (keyboards), Jim McGorman (guitar), Rafael Moreira (lead guitar), Nate Morton (drums), and Sasha Krivtsov (bass). In April 2007, Stanley extended the tour to include Australia, playing in Coolangatta, Wollongong, Newcastle, Sydney, Melbourne, Perth and Adelaide. Portions of the tour were filmed for an as-yet-unreleased documentary titled Paul Stanley: Live to Dream by the Chicago-based Film Foetus. 
In 1999, Stanley played the title role in The Phantom of the Opera in an off-Broadway production in Canada.
- Paul Stanley was inducted into the Long Island Music Hall of Fame in 2006.
See: Kiss discography
- Paul Stanley (1978)
- Live to Win (2006)
- Paul Stanley official website
- Kiss official website
- Interview with Paul Stanley
- Paul Stanley at the Internet Movie Database
- Paul Stanley Live To Win Tour Review by UnRated Magazine
- Interview with Paul Stanley from 1999