SOJOURN

SOJOURN STUFF Magazine Players Issue

Elan Sassoon, Mizu (Mandarin Oriental Hotel, 776 Boylston Street, Boston, 617.585.6498, www.mizuforhair.com)

VIDAL SASSOON THE MOVIE

Vidal Sassoon is more than just a hairdresser,he’s a rock star, an artist, a craftsman who “changed the world with a pair of scissors.” With the geometric, Bauhaus inspired cuts.

 

 

 

 

 

 

 

 

 

Elan Sassoon & Adriana Sassoon N.Y.

 

 

 

 

 

 

 

 

 

Elan Sassoon & Adriana Sassoon N.Y

A fast-paced feature documentary spanning 80 years of revolution in history and culture,  Vidal Sassoon: the Movie is a true rags to riches tale, tracing Sassoon’s path from a London orphanage to international success and celebrity.Bauhaus-inspired styles and “wash and wear” philosophy quite literally changing the way women looked. The fashion, style and social revolutions of the 1960′s come alive as the design of the book and the film unfold.

Cast & Credits

World Premiere : www.vidalsassoonthemovie.com or

Sign up: http://www.facebook.com/VidalSassoonTheMovie

Primary Cast: Vidal Sassoon, Beverly Sassoon( family archives, videos, photos),Elan Sassoon,Michael Gordon, Mary Quant, Ronnie Sassoon
Director: Craig Teper
Screenwriter: Craig Teper
Producer: Michael Gordon, Jackie Gilbert Bauer
Director of Photography: Saul Gittens
Executive Producer: Jim Czarnecki
Art Director: Steve Hiett
Add’l Credit 2: Yorgo Alexopoulos

[VIDAL] | 2010 | 90 min | Feature Documentary

SOJOURN

ELAN SASSOON’S INTERVIEW THE NEW SOJOURN HAIR CARE LINE.

Miami Launch Party.

SOJOURN

SOJOURN W MAGAZINE

SOJOURN by Elan S.

REVIEWS

SOJOURN ALLURE MAGAZINE

SOJOURN by Elan S.

REVIEWS

SOJOURN

SOJOURN by ELAN SASSOON

Positive Chemistry!

Elan Sassoon  son of famed Vidal Sassoon is launching his line of hair care….Sojourn by elan s.

Adriana Sassoon & Elan Sassoon

Elan Sassoon is also Owner of Mizu salons in  New York and Boston.

Sojourn Shampoo Moisture: All I have to say about this shampoo is that after applying and lathering it through my hair, it felt so moisturized I didn’t think I needed any conditioner to accompany it! The shampoo smells wonderful – with a hint of citrus. It left my hair healthy-looking and silky soft to the touch. I can definitely understand the power of the exclusive Keratin Cashmere Protein they use in this product – it does leave your hair permanently conditioned.Sojourn Conditioner Moisture: Okay…so I know I just said that I didn’t necessarily need the conditioner after the shampoo, but I used it anyways—and guess what, my hair was even MORE moisturized. I used both the shampoo and the conditioner first thing in the morning right after I woke up. My ‘bed head’ hair had tangles galore. After using this conditioner my hair felt as if I brushed them all out. On the bottle it advises you to leave the product in for two to three minutes (so it acts more like a deep conditioner). I saw a result after one minute.

Conditioner Moisture, Texture Molding Paste, Shampoo Moisture, Monoi Oil

Sojourn Monoi Oil:

In other words. Wonder oil. It’s an ultra-light yet deep conditioning treatment specially formulated for chemically treated, dry, frizzy or environmentally damaged hair. This hydrating oil absorbs almost instantly and it doesn’t leave any residue or build up. When you first apply it, you can feel it in the hair. After about 15 minutes you can’t even tell it’s there. Hair feels a lot softer after this product.

Sojourn Texture Molding Paste: This paste has a thicker texture than the taffy, so it enables you to add a little more definition to any cut or style. You can use this product to create soft and loose curls or to stand hair straight up.

Sojourn Leave-in Detangler: it’s good to use for a little extra moisture and for tangle-protection! Comb this product through with a large toothcomb, and know that it can be used alone or before applying products.

Sojourn Shampoo Colour Preserve: This is formulated with a potent plant-derived UV inhibitor for maximum protection against environmental free radical damage caused by UV light. The low pH locks in color and prevents premature fading for richer, vibrant, longer lasting color and shine.A few years ago, I dyed my hair a purple–maroon color. Since I was a lifeguard at that time I had no choice but to bake in the sun pretty much every day. After all that sun, my hair turned orange and definitely did not resemble its original color. Sounds like this product would have solved that problem…Sojourn Conditioner Colour Preserve: This product provides extra UV protection for colored, chemically treated hair as well as hair that has been overexposed to the harsh effects of heat, wind and the sun. Works just like Sojourn Moisture Conditioner.

Conditioner Colour Preserve, Sculpting Taffy, Shampoo Colour Preserve, Thermal Protection Straightener

Sojourn Sculpting Taffy: I used a small amount on my hair while it was dry (you can use it on wet hair too). It added a little texture/separation to my layers and smells marvelous — like roses! This is an all-in-one sculpting tool that gives extra hold, shine and protection to long, short, or in-between styles. Contains maracuja oil, so it fortifies hair as it styles.

Sojourn Thermal Protection Straightener: I found this is a useful product. I have used it for the past week before I straighten my hair with a flatiron. In any situation, you should apply it BEFORE applying heat on dry hair. I sprayed it on my hair from roots to ends, one section at a time for maximum protection and moisture.

Sojourn Wet/Dry Volume Gel: I took about a quarter amount of this gel and applied it at the ends to my roots. It left my hair weightless and soft. After blow-drying my hair it was like Va-Voom Volume! It works also in dry hair for a more piece-y look.So what was my favorite aspect about the entire collection besides the healthy effect it had on my hair? The scent. Floral, Herbal, Citrus…I got a surprise from ever bottle I opened. Trying out Sojourn was definitely a pleasant experience.

Modern Salon by Lauren Salapatek

Shampoo Volume, Wet/Dry Volume Gel, Conditioner Volume

http://www.sojournbeauty.com/#/press/

http://www.sojournbeauty.com/#/elan-sassoon/

PLAYERS

ELAN SASSOON

 

Elan Sassoon, managing partner/chief operating officer of Mizu

 
There’s something to be said for that whole “destiny” thing. After a stretch in the movie biz, Elan Sassoon (yes, he’s the son of the legendary Vidal) proceeded to forge his own way in the beauty industry, launching a skincare line, running a chain of medi-spas, and developing a suburban spa concept called Green Tangerine. But he truly hit his stride with the practically concurrent openings of two Mizu salon locations: the first in Boston’s swank Mandarin Oriental Hotel this past October and the second only a couple of months later on Park Avenue in New York City. (Beverly Hills is the next market he’ll tackle.) But the thing that most intrigued us? Sassoon, the brains behind the business, doesn’t actually cut hair — though that may change, he’s quick to point out, when he opens up the 90,000-square-foot flagship “beauty academy” he has planned for Comm Ave.

http://stuffboston.com/supplements/2009/Players/Default.aspx

*Elan Sassoon styled by Adriana Sassoon at Sak’s Fifth Ave Boston.Head to toe.Loving it!

 

YELP

Boston Elites Get Made Up at Mizu Salon!

 

Elan & Adriana Sassoon

Things got hot this past Saturday in Boston as Elites made their way to Mizu Salon in the Mandarin Oriental Hotel for an evening of beautification, bevvies, bites and beats!

Upon entrance to the sleek, modern space at Mizu, Elites had the chance to watch a transformation of our makeover contest winners Anna F, Orly M and Deepa C. Check out the before photos of our gals:

                              

While the makeovers were taking place, Elites were treated to complimentary blowouts, hairstyles and makeup consultations with the Mizu staff and our friends at Sephora! On hand to provide a little liquid love for the event was local liquor purveyors Berkshire Mountain Distillers, serving up their signature cocktail, The Ice Pick, along with cupfuls of their delicious vodka, gin and rum! And with bartenders on hand from Drinkmaster Bartending School, the cocktails were consistently flowing! All the while, the makeovers were in progress:

Jenny N found herself loving the spread of pate and cheese provided by Sel de la Terre on Boylston Street, and cupcakes from Sugar in West Roxbury were designer for sure, with flavors like Cotton Candy, Milky Way, Pistachio, Chocolate Peanut Butter and ELEVEN more varieties of cupcakes!

Throughout the night, Andy from Wicked Good Records kept the music pumping and the mood elevated with his selection of funk, soul and dance music. Sara S was definitely loving his remix of Brittany Spears! And if that weren’t enough, Boston Photobooth was in the house, giving Elites the chance to get cute behind the curtain in their old-school style photobooth. The best part? Pics were printed on the spot and everyone took home their very own photos! And you check them all out here!

Our raffle winners Becki W, Susan J, John L and lucky plus-one Kaitlyn Z snagged tickets to Wine Riot, and Blair H‘s better half, also known as Lauren S, took home a pair of tickets to Cochon 555!

 

If you’re looking for photographic evidence of all the fun, check out pics posted by Trish F and the official photos snapped by Nathan E. And of course, if you’d like to add your own thoughts, jot down a few choice words here. 

And those makeovers? Check out the gorgeous results:

 

 

 

 

Until we meet again, Boston!

Cheers,Leighann F

Yelp, Inc. is a Web 2.0 company that operates a social networking, user review, and local search web site of the same name. Over 10.6 million people access Yelp’s website each month, putting it in the top 100 of U.S. Internet web sites.

After an aborted start as an email recommendation service, Yelp launched its namesake web site into the San Francisco market in October 2004 under the direction of founders Jeremy Stoppelman and Russel Simmons, both of whom were early software engineering employees at PayPal. The company received $6 million in early funding from venture capital firms Mission Street, led by another former Paypal-er Max Levchin, and Bessemer Venture Partners. Additional investments were made in the amounts of $10 million by Benchmark Capital in 2006 and $15 million by DAG Ventures in 2008. Yelp expanded from its San Francisco roots to open an east coast office in Manhattan in the first half of 2008 and by introducing a Canadian-focused version of the site in 2008. Yelp currently gets about as many pageviews as it its predecessor and closest rival, Citysearch, but is growing much faster.  Profitability is expected in 2009.

IN THE NAME OF THE FATHER

Vidal Sassoon’s groundbreaking hairstyles made him a legend. Then he sold out. Now his son, Elan, hopes to build on his vision.

By Christopher Muther, Globe Staff

Elan Sassoon was, for years, quite certain he had no interest in the family business. The hair salons, sleek beauty schools, and product lines that made his father, Vidal Sassoon, the best-known hairstylist in the world held little allure. Instead, the younger Sassoon graduated from college in 1993, raised $10 million, and started producing films.

• Photos Elan Sassoon’s family history

In a few years, his company, Skyline Entertainment, was making critically lauded indie movies with stars such as Blythe Danner, Peter Gallagher, and Lara Flynn Boyle. He was walking the red carpet at Cannes, hanging out with Gwyneth Paltrow and Ethan Hawke.

“I was Mr. On-the-Rise Film Guy,” Sassoon, now 38, recalls.But the demands of film schedules and festivals, while making him someone to watch in the movie industry, was putting stress on his marriage. He had to make a choice: film or family. He chose family. The decision drew Sassoon back to the family business, and in no small way. Next year, on Commonwealth Avenue near Boston University, he’ll open the Institute of Hairdesign by Elan Sassoon, slated to be the largest cosmetology school in the world, the first of four across the country. This month, he launches two high-end salons called Mizu, one here with his four business partners  at the posh Mandarin Oriental hotel, another in New York on Park Avenue. He’s partnered on a line of spas called Green Tangerine, and rolls out his own product line next year.

Choosing Boston

The decision to locate the academy in Boston was based, in part, on the city’s strong emphasis on education and its large student population. Boston appears to be a good fit for Sassoon, who confesses that he’s far more traditional and strict than his parents when it comes to marriage and family. Elan Sassoon was born in New York, grew up in LA, and spent a year at Berkshire Academy. But Boston became central to Elan’s world for another reason. In January 2007, his wife of 14 years, Adriana Sassoon, was diagnosed with Hodgkin’s lymphoma. A former ELITE model in her native Brazil, Adriana Sassoon endured a frustrating series of biopsies in Miami, where the family was living. In search of the best care, Adriana Sassoon quickly moved to Boston for treatment. Elan and their two children followed that May. The family lives in Chestnut Hill. Adriana Sassoon recently celebrated her first cancer-free year.

Adriana Sassoon has a Handbag Company with the focus in Minimalist Design. The main ingredient is to help a Ameamoroso Charity founded by her father and mentor as well as charities that work with children of developing countries”…“If I can make a difference by doing what I love and being able to help others in need, what a marvelous accomplishment!

Photos Elan Sassoon &   Adriana Sassoon .

http://adrianasassoon.wordpress.com

Elan Sassoon Opens Mizu Salons

 

 Partners with Mandarin Oriental in Boston and Bumble Vets in New York

BOSTON, October 16 /PRNewswire/ 

Mizu Boston, the first of two new salons by Elan Sassoon opens today in the new Mandarin Oriental, Boston hotel. Mizu New York will follow in early November at its tony Park Avenue locale, headed up by famed Bumble and bumble veterans, Damian Santiago and Michael “Vaughn” Acord, who partnered with Sassoon on the venture.

“My goal is to create the best salon possible,” Elan Sassoon, said. “We recruited a group of talented stylists who are guided and inspired by design, then created an environment that promotes peace, balance and an appreciation of beauty.”

Both locations invested in top architects-Niall McLaughlin Architects in Boston and Leslie Jill Hanson in New York-to achieve the desired salon aesthetic. Each space incorporates experience-enhancing technology like Myvu glasses that offer television and movie entertainment in the stylist’s chair, WiFi, and use of complimentary laptops available to every client. To further streamline the experience, at the end of an appointment, wireless check-out systems will complete any service and product transactions while sitting at the stylist station, shortening time spent waiting to pay at reception.

Mizu Boston and Mizu New York will offer haircutting, hair color/highlighting, blow dry, and up-do services starting at US$125 for a cut and US$250 for color. Plans are in the works for additional salons in Los Angeles, London and Dubai. A new salon academy, one of only two in the world to offer dormitories, is slated to open in Boston fall 2009.

About Mizu Salons

Created by Elan Sassoon, Mizu salons blend the finest talent in hairstyling with modern architectural aesthetic and function. Located inside Mandarin Oriental, Boston and at 505 Park Avenue in New York City, Mizu’s architectural design and international talent attract world-wide attention and celebrity clientele. By creating beautiful hair, providing intuitive service and staying ahead of industry technology, Mizu salons will mark a new era in hairstyling and the salon experience. For more information, hours, services and locations, visit www.mizuboston.com or www.mizunewyork.com.

Web site: http://www.mizuboston.com