13TH BTC STYLIST CHOICE AWARDS

                                                                                                                                                                                    FERNANDO ROMERO   &   ELAN SASSOON  

Who says the number 13 isn’t lucky? On Sunday, March 10, BTC will announce the winners of the 13th annual Stylist Choice Awards, and we guarantee that those folks will feel lucky indeed! But first—it’s your turn. Those winners will be chosen as a result of your votes, so make your voice heard!

Haven’t been to the Stylist Choice Awards? Here’s the scoop on the can’t-miss event of the beauty biz!

The Awards
The Stylist Choice Awards brings the power to the people: you as stylists, colorists, students and loyal BTC fans have the opportunity to tell the world who YOU think is the best in the industry!

ALTERNATIVE HAIR LONDON 2012

Tony Rizzo has announced that there will be a special tribute to Vidal Sassoon at the 2012 Alternative Hair Show.

Following the sad loss of Vidal Sassoon – who amongst his many other accolades also took the role of Worldwide Honorary Patron of the Alternative Hair Show – it has been announced that there will be a special tribute presentation to the ultimate hairdressing icon during this year’s event.

The theme for the 2012 show is, appropriately, Legends, and this year also sees Alternative Hair celebrate its 30th anniversary.

The 2012 Alternative Hair Show will take place on the evening of Sunday 14 October at the Royal Albert Hall, London.

An event not to be missed, tickets are available to book now at www.alternativehair.org

SOJOURN

ELAN SASSOON

Why Beauty Schools of America?

For over 20 years, Beauty Schools of America^® has been educating and providing students with the skills they need to succeed in the cosmetology industry. Beauty Schools of America^® provides a comprehensive curriculum in cosmetology using the Milady system of training, which is designed to nurture a student’s creativity and speed… both of which are necessary to earn a high income in this field.

Introducing “Sojourn Beauty” at Beauty Schools of America

The Sojourn Beauty product line comes with the following product options: SMOOTH, MOISTURE, COLOR PRESERVE & VOLUME. ALL products are 30% OFF for students or clients who get a service done. Come in during your lunch break!

Pictured here are the benefits. Read more about the benefits of each product here: http://www.sojournbeauty.com/

Sojourn Beauty Creative Team Workshop

Sojourn products are so easy – we’ve color coded them for you!

*Have limp, fine locks? Use volume (green)!

*Dry, damaged locks keeping you down?  Moisture (blue) will give you the  most luscious locks you’ve ever seen.

*Fire-engine red hair?  Chemically-treated? The secret to long-lasting colour and treatments is Colour (white)!

*Frizzy? Have fly-aways or massive, curly hair?  Smooth (peach) is the answer!

http://www.sojournbeauty.com/

http://www.bsa.edu/

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SOJOURN BY LAUNCHPAD

AWARD WINNER FOR BEST NEW HAIR PRODUCT 2010.

www.sojournbeauty.com

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SOJOURN BY MODERN SALON

www.sojournbeauty.com

SOJOURN THREE GENERATIONS

Hair Heir Elan Sassoon: I Want to Continue Dad Vidal’s Legacy

The son of Vidal Sassoon, heir to his famous father’s hairdressing empire, told Niteside he wants to continue the legacy begun by his business-minded dad.

“I want to finish what he started,” Elan Sassoon, American University grad, told Niteside. “I have decided to continue where my father left off. I have made it my mission to deliver the best cutting education in the world and bring it to the cities that we have launched [product line] Sojourn in.”

The elder Sassoon, 82, is currently touring Scotland on a book tour. Elan is launching his product line, Sojourn, in March in the D.C. area.  After a stint in the film business, Sassoon began following in his father’s footsteps.

Elan has big shoes to fill: “He used to tell me how difficult his childhood was growing up in the orphanage in London and during World War II,” he said.

“My father is incredibly honest and always has been. He has helped many people in his life.” Elan Sassoon

BY Janet Donovan

CNBC Washington: For the full article click bellow:

http://www.nbcwashington.com/blogs/niteside/Elan-Sassoon-sets-his-on-Washington-101848168.html?

SOJOURN CANADA

Sojourn: The perfect protein and pH balance for your hair!

 by Carole Lemire

Every single aspect of Soho had hours and hours of thought and planning put into it and choosing our retail product line was not any different.   From the day that we decided to open Soho, I new we had to find the best hair care products in the world for our clients.  My sister and I literally spent weeks searching and sent hundreds of emails to product companies around the globe.  We were fortunate to stumble upon Sojourn, a brand new product line that at the time was not yet even available in Canada.  After reading about the product line and speaking with the Sojourn chemist, I knew we had to have it.

The qualification process to carry the product was not easy, but I’m so proud to say that we are the very first salon in Canada (and to our knowledge still the only) to carry Sojourn!

After 14 years in the hair industry, I have the opportunity to use and educate clients on just about every single kind of hair care product under the moon. I have NEVER used anything like Sojourn. Our clients are raving about it and we’ve had a difficult time keeping it on the shelves. There is not a day that goes by that a client does not jump out of their seat with excitement from the way that their hair feels after using Sojourn.

Elan Sassoon is the man behind Sojourn, his father, Vidal Sassoon, is the best-known hair stylist in the world. With years of knowledge, experience and influence in the hair industry, Soho clients now get to experience the ultimate in fine hair care.  The 15 products, which clearly list the pH range of 4.5 to 5.5 on the front of the bottle, are made with Keratin protein, the exact same protein found in human hair. This is what makes Sojourn so special.  The only way to fix dry and damaged hair is to replace the lost Keratin. The majority of hair care products are not infused with Keratin because of the protein’s cost.  It is common to hear product manufacturers talk about soy protein, a cheap alternative to Keratin and truly just another marketing ploy. Every single one of the Sojourn products has Keratin cashmere protein that rebuilds, moisturizes, conditions and protects.

Sojourn contains cystine amino acid (which is what your hair cuticle is made of), which is one of the main building blocks of the Keratin complex. The combination of Keratin cashmere and cystine amino acid prevents hair breakage and split ends.  The products are 100 percent biodegradable with a net-zero environmental impact, and contain no sulfates (which are drying, harsh for the hair, cause eye irritation, allergic reactions, and hair loss) formaldehyde (which is a toxic chemical), denatured alcohol (which causes the hair cuticle to become rough and end up drying out the hair), parabens, (preservatives added to beauty products to keep them from growing bacteria and to increase their shelf life), salt (which has the effect of thickening the mixture, and is added to each batch in the amount needed to raise the viscosity to a specified level) or artificial colors or dyes.

Please check your shampoo, conditioner and styling products. Check to see if the products have a pH level of 4.5 to 5.5, that’s the natural pH of your hair and that’s what all products should be at. If the pH is not 4.5-5.5 on the bottle, saying the product is pH balanced means nothing; it could be balanced at a 9 or even a 10.

So why should you care?

After a colour or highlights, the hair’s pH can be a 9, 10, or 11, to open the cuticle, the color molecule is added into your hair, and then the colourist brings the pH back down to a 4.5 to 5.5 range to close the cuticle. You spend $130+ on colour and the next day you wash your color out because your products don’t fall in the pH range of 4.5-5.5, which keeps your cuticle closed.

These are just a few reasons to use Sojourn. If you are a client of Soho and are using Sojourn, we’d love to hear your comments below!  If you would like to learn more visit the website at www.SojournBeauty.com.  To watch a great interview with Elan Sassoon click here. 
Thank you for reading!

Carole Lemire
Sohohair.ca
Soho Facebook Page

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SOJOURN Vanity Fair Magazine

SOJOURN by Elan S.

REVIEWS

Finding the Correct pH Balance with Elan Sassoon

SOJOURN VANITY FAIR

SOJOURN Vanity Fair Magazine

 

Finding the Correct pH Balance with Elan Sassoon

 

by Jessica Flint

Elan Sasson.Go to your shower, grab your shampoo and conditioner bottles, and check to see if the products have a pH level of 4.5 to 5.5. “That’s the natural P.H. of your skin,” says Elan Sassoon, son of legendary hairstylist and businessman Vidal Sassoon, “and that’s the range hair products should have.”

Not only is it unlikely that your shampoo and conditioner will fall into that pH range—“I don’t care what product you test on the marketplace, they all start at 6.7 and up,” Elan says—but it would also be surprising if you could find the P.H. level listed at all. But it didn’t always used to be that way.

“Back in the 80s, every single shampoo was in the range of 4.5 to 5.5—every single one,” Elan says. He’s sitting at the glamorous Peninsula Hotel, in Midtown Manhattan, sipping a soy latte, exuding an understated, quiet cool. “And then someone said, you know, it’s too expensive to keep it in that range; you have to do double the time in the tank, add citric acid, all this stuff. So someone came up with a marketing segue: ‘pH balanced.’ Which means nothing. They started taking the pH off the bottle, saying the product is ‘pH balanced,’ but it could be balanced at a 9, a 10, whatever.”

So why should you care?

Let’s say you want to color your hair. A colorist raises your hair’s pH, maybe to a 9, 10, or 11, to open the cuticle. A color molecule is added into your hair, and then the colorist slams the pH back down to a 4.5 to 5.5 range to close the cuticle. You spend $300 on your treatment, and start washing the color out the day you walk out the salon door because your products don’t fall in the pH range that keeps your cuticle closed.Or, lets say your hair needs volume. Most shampoos deliver volume by raising the pH to open the cuticle, which gives you kind of a frizzy look. So not only are you losing color with the open cuticle, but you are also losing protein, which is unhealthy for your hair.“It’s absurd,” Elan says. “You don’t really think about it. It’s not talked about.”Elan is trying to change all that back and would like to educate the consumers to take care of the hair that they have with Sojourn, his new hair care line.Along with chemist Rob Guimond, Elan spent the last two years working on Sojourn, which hit shelves about four months ago. The 15 salon-only products, which clearly list the pH range—4. 5 to 5.5—on the front of the bottle when applicable, have already made their way into more than 250 salons across the United States, from New York to Los Angeles to places in between, such as Minneapolis.“I’ve always been in and around the hair industry, and one of the things that I felt was really lacking was the ability to deliver quality education in the city that the stylists actually reside in,” Elan says. “My concept is that since I grew up around all of the Sassoon educators, and a lot of them have moved on, is to put together and amazing artistic team.” So he lined up 13 superstar artistic directors who teach stylists around the country the foundation for a great haircut and healthy hair.Hair is made of Keratin protein, so the only way to fix dry, damaged hair is to replace the lost Keratin. But most products aren’t infused with Keratin because of the protein’s cost. “Everyone is putting in soy protein and this and that,” says Elan, whose expression indicates this is just another marketing ploy. “But every single one of the Sojourn products has Keratin cashmere protein.”

Mizu salon’s NY and Boston locations.

Furthermore, Sojourn contains cystine amino acid, which is one of the main building blocks of the Keratin complex. The combination of Keratin cashmere and cystine amino acid prevents hair breakage and split ends.And that’s not all. The products are also 100 percent biodegradable with a net-zero environmental impact, and contain no sulfates, formaldehyde, denatured alcohol, parabens, salt, or artificial colors or dyes—things Elan coins “junk artificial stuff.”“I think there is a lot of unfinished business in the hair industry,” he says. “There are still a lot of things going on that can be improved upon, including products and education.”Given all of the genuine transparency in his business practices, it might come as a surprise that the only thing about the product line that seems to be not out in the open is Elan’s connection to the Sassoon fame: the bottles simply say “Elan S.” on the top of the lids. (He calls his line Sojourn because it means a “journey” in French. “It is about taking responsibility for your sojourn in life,” Elan says. “Taking responsibility for the products you use.”) He’s also a partner in about six salons, including Mizu in Boston and New York. None of them bare his father’s name. He likes it like that. He’s on his own journey.“There’s this picture—I was like 10 and my dad dragging was me to shows in Poland,” Elan continues. “He would take me around quite a bit. I’ve always been in and around [the hair industry]. I dabbled in a few things after college, but I was like, Oh, forget it, and I went back in. I love it. I just love the energy of being in the salon.”

Vanity Fair:  For sull article click below. 

http://www.vanityfair.com/online/beauty/2010/06/finding-the-correct-ph-balance-with-elan-sassoon.html

 

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SOJOURN American Salon Magazine

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