It’s about time. Someone finally realized the Hairdressing community should have an upgraded title.Just as dressmaker upgraded to Fashion Designer.But, education comes with the upgraded title.Notably not everyone can be called a Fashion Designer. Same goes for hair or should I say Hair Desgners?Finaly……….I have being waiting for this day to come. And here it is. My design Thesis of 2003 I quoted.” The only profession that still has and old title is hairdressing.”Adriana Sassoon
SOJOURN by ELAN SASSOON
Elan Sassoon son of famed Vidal Sassoon is launching his line of hair care….Sojourn by elan s.
Adriana Sassoon & Elan Sassoon
Elan Sassoon is also Owner of Mizu salons in New York and Boston.
Sojourn Monoi Oil:
In other words. Wonder oil. It’s an ultra-light yet deep conditioning treatment specially formulated for chemically treated, dry, frizzy or environmentally damaged hair. This hydrating oil absorbs almost instantly and it doesn’t leave any residue or build up. When you first apply it, you can feel it in the hair. After about 15 minutes you can’t even tell it’s there. Hair feels a lot softer after this product.
Sojourn Texture Molding Paste: This paste has a thicker texture than the taffy, so it enables you to add a little more definition to any cut or style. You can use this product to create soft and loose curls or to stand hair straight up.
Sojourn Leave-in Detangler: it’s good to use for a little extra moisture and for tangle-protection! Comb this product through with a large toothcomb, and know that it can be used alone or before applying products.
Sojourn Sculpting Taffy: I used a small amount on my hair while it was dry (you can use it on wet hair too). It added a little texture/separation to my layers and smells marvelous — like roses! This is an all-in-one sculpting tool that gives extra hold, shine and protection to long, short, or in-between styles. Contains maracuja oil, so it fortifies hair as it styles.
Sojourn Thermal Protection Straightener: I found this is a useful product. I have used it for the past week before I straighten my hair with a flatiron. In any situation, you should apply it BEFORE applying heat on dry hair. I sprayed it on my hair from roots to ends, one section at a time for maximum protection and moisture.
“My Intangible Truth”
Up Close and Personal with Bruno Mascolo
Walking along Davis street in London’s Mayfair. One of the smartest streets in central London in the mid 1970s, I saw a new beauty salon that had been featured in the trade magazine Hairdressers journal: “Toni&Guy”Four brothers Toni, Bruno, Guy and Anthony had been achieving some editorial coverage for their hair photographs. Their original salon was in a south London suburb Balham. Now they were aiming there sights high and the focus was on making a name and reputation for themselves bang in the heart of London’s Davis street, a stones throw from Bond street. You have to dedicate heart and soul mind and body on being a success, you have to give up so much at an early age.
I had already joined Glemby International (now part of the Regis group) whose office was just around the corner in Grosvenor street. My walks through Mayfair were a daily ritual to see the beautiful women coming out of the top hairdressing salons, Martin Douglas, Rene, Raymond, Steiner, Dumas and Vidal Sassoon to name a few.
My next free time I walked into their salon and introduced myself to the brothers and from that time on we have been friends. I have watch them grow in the world of fashion and become world statesmen photographer and product magnates into multi millionaires. Their name is around the globe in hair, their products are advertised in Vogue, Womens Wear Daily Harpers Bazaar internationally. If they sneeze they are written up in the media!
The names of there products range from Toni&Guy BedHead, Catwalk,TIGi, S Factor and makeup are sold around the world. In 2009 tragic news that Guy a talent in hair music writing, brother mentor and friend died suddenly some six weeks after they had sold part of the company to Unilever. Like their father Guy had a huge passion with hair and music, the brothers all mixed with artist musicians editors and grew so close developing their outside talents in the arts’ Guy’s talent and passion about his music art football and still playing in his sixties. His art captured the very essence of subjects and often sold his paintings to raise money for charities. As a talented guitarist he and all the brothers had such artistic talent, maybe one day there works will be in a museum! Elder brother Tony went his own way with his family still in the hair salon business in Europe.
Today Bruno is CEO, Anthony the youngest and Image producer trend setter with hair and photography lives out of Battersea London and part on an air plane traveling the globe. Open almost any fashion magazine and you will always see there advertising on there product lines that stands out alongside L’Oreal, Paul Mitchell, Redken.
To mention the talent of the brothers in one feature is impossible and hope that I can show you the art side of the image maker Anthony Hairdresser and photographer. With offices and homes in London Dallas and LA they travel the world teaching training at hair shows almost weekly, an amazing task even at a young age.
In 2008 I was privilege to be asked to visit Bruno and Guy in Dallas to see the structure, workings of this vast organization and was astounded to see how they had grown since the mid 1970’s. On visiting Bruno’s home I saw his other side – an artist that has given me the insight of this talented man and given me the opportunity to show and tell and to share with readers of The Epoch Times in this EXCLUSIVE interview. Not normally seen in this light. I felt the story had to be told and in Bruno’s words below with his own words “Intangible Truth”.
Colaboration of Harold Leighton,Paintings by Bruno Mascolo,Photographs Harold Leighton for Adriana Sassoon.
Discovering one’s passion can be as easy as awaking one morning to a divine epiphany of direction for your talent, energy, and love, or it can be a long and exacting process of trial and error. arturo’s journey to his passion for photography has been a mix of both extremes, leading him on a fascinating and fulfilling adventure towards self-knowledge and satisfaction. Studying, practicing, and teaching in the areas of science, business administration, literature, fine arts, and the martial arts, arturo achieved multiple degrees in these themes before finally arriving at his current point of absolute allegiance to and enthrallment with the art of photography.
Forever fascinated with Beauty, arturo has found a way through photography to create images of magnificence that reflect and affirm his personal vision and perception of the aesthetics. When he is not shooting, arturo practices vinyasa yoga, he is also a self-proclaimed, devoted student of the “Science of Personal Achievement.” Constantly seeking knowledge and enrichment, arturo has traveled within and experienced the cultures of thirty different countries and has studied in France, the United States, and Mexico, but he now spends the majority of his time between Florida and Massachusetts in the pursuit of his passion .
COSMETIC BRANDS, SO TITTLE TIME
Avon, Sephora, Bumble & Bumble, Chanel, Clarins, Mehran, Clinique, Lancome, Sally Hansen, Tweezerman, Sassoon, Shiseido, Estée Lauder, Elizabeth Ardenand many others…………………………
The best makeup brands vary according to the opinions of who uses them. Generally brand name cosmetics use higher quality ingredients, but I have found off brand products that I enjoy using also.
Beauty brands advertise their highlights according to what is the current trend of the moment so I advise trying lots of makeup brands to see what you prefer. It is important to remember that what works best for me might not work best for you.
Read the reviews and try what you like. Remember to follow the website directions regarding returns as you try each product.
VIDAL SASSOON STYLE HAIR
Vidal Sassoon é um cabeleireiro inglês, nascido em Londres, em 1928. Nos Estados Unidos estudou na universidade de Nova Iorque. Como cabeleireiro, notablizou-se por ter criado uma forma de penteado baseada na Bauhaus e nas formas geométricas.Vencedor de vário prémios, foi presidente da Multinacional Vidal Sassoon, presidente da Fundação Vidal Sassoon .
Influence in hairstyling
Sassoon’s works include the geometric, the wash-and-wear perm, and the “Nancy Kwan.” They were all modern and low-maintenance. The hairstyles created by Sassoon relied on dark, straight, and shiny hair cut into geometric yet organic shapes. In 1963, Sassoon created a short, angular hairstyle cut on a horizontal plane that was the recreation of the classic “bob cut.” His geometric haircuts seemed to be severely cut, but were entirely lacquer-free, relying on the natural shine of the hair for effect. Sassoon is a father of modernist style and has also been a key force in the commercial direction of hair styling, turning its craft in to a multi-million dollar industry.
He was a very influential person to people all over the world; especially those who have become cosmetologists. By the early 1980s, after moving to the United States, Sassoon had sold his name to manufacturers of haircare products and the multinational Procter & Gamble was applying his name to shampoos and conditioners sold worldwide. Former salon colleagues also bought Sassoon’s salons and acquired the right to use his name, extending the brand in salons into the United Kingdom and United States. However, in 2003, it was reported that Sassoon was suing Procter & Gamble for destroying his brand by skimping on marketing in favor of the company’s other hair product lines, notably Pantene. Also in 2002, the chain of Vidal Sassoon salons was sold to Regis Corporation. By 2004, it was reported that he was no longer associated with the brand that bears his name. Vidal Sassoon has authored several books, including A Year of Beauty and Health co-written with his former wife, Beverly Sassoon. He also had a short-lived TV series called Your New Day with Vidal Sassoon in the late 1970s.
In 1967, Vidal Sassoon married Beverly Adams. They had four children,CATYA, ELAN, EDEN including an adopted son DAVID. One daughter, actress Catya Sassoon, died of a drug overdose on January 1, 2002. The couple divorced in 1980.
|“||Hair is nature’s biggest compliment and the treatment of this compliment is in our hands. As in couture, the cut is the most important element … haircutting simply means design and this feeling for design must come from within.||”VS|
|“||The only place where success comes before work is in the dictionary.||”VS|
SASSOON STYLING PRODUCTS
Vidal Sassoon stands for Very Simple and Very Stylish! Vidal Sassoon is the consumer brand that experts use when it comes to delivering fabulous haircare. The best of technology is used by Vidal Sassoon to deliver the ultimate in hair styling product expertise. Vidal Sassoon’s products are for the modern individual with the know-how and expectation of living in the 21st century.
Vidal Sassoon’s hair styling products are renowned in the world of fashion for bringing style and confidence to today’s image conscious consumer. Innovation, experience and value are all top of the agenda with Vidal Sassoon, the world leading authority on haircare.
Vidal Sassoon brings the vital hair styling tools for the modern sophisticate enabling you to create those elegant, silky and shiny looks.