A  D  R  I  A  N  A       S  A  S  S  O  O  N

                          M o d e l  *   D e s i g n e r  *   P e r s o n a l  S t y l i s t         

 Copyright © 2009  ADRIANA SASSOON     .All Rights Reserved.

My works consist of turning people and objects into” Diamonds”!

I work directly with Companies such as Magazines, Television and Film production houses, Music production companies, Agents, Celebrities and Wealthy clients. My functions are as follow: Wardrobe Consultant, Personal Shopper, Personal Stylist, Closet Organizer and Image Stylist,Executive and Company Workshops.

What does  STYLING  really mean?

STYLIST DEFINITION

styl·ist (stī′list)noun

1. a writer, etc. whose work has style and distinction or is characterized by a particular style;
2. a person who designs, creates, or advises on, current styles, as in dresses,shoes,make -up, etiquette,photo soots,marketing campaings,editorials ;
3. a person who styles hair,apparel,interiors,exteriors,merchandise,tabletops,food,furniture,landscapes.

Styling is probably one of the most misunderstood professions of all. For many people, a “stylist” is merely a person who cuts hair and applies makeup. When one says, “I’m a stylist,” the first thing that comes into our mind is probably a beauty salon.

A stylist is an expert who uses art and science to make people and objects look good in order to make a statement. If your first impression about the art of styling is merely about making a simple house cleaner looks like a million-dollar babe you are not alone.

        “Our work is the reflection of our image” A.S

 Copyright © 2009  ADRIANA SASSOON     .All Rights Reserved.

Did you know that,your Personal impact is formed by:

55%     Appearance & Self Assurance;

38%   Speech elocution;

Seven%   Content of Speech.

The way you dress and present yourself can send a powerful message to people. This message can be negative or positive. Knowing how to dress for every occasion is essential. Knowing how to manipulate the right tools could win your next job or a promotion. Do you know the answer to these questions?

What is your style?

What is your brand?

What is your budget?

What are you trying to accomplish?

Wardrobe Personal Stylist

Analysis and reorganization of your personal wardrobe (clothes, shoes and accessories) in a simple and fun session. I choose and value sets already exist, advising pieces that are missing, those there are extras and the ones, which can be processed and reused, all duly photographed and saved on CD for further consultation. In this CD, you will also receive suggestions regarding the hair cut, color, self-makeup, fitness trends that fits in your biotype, personal style and professional, combination of accessories and personal marketing. Duration 3 to 6 hours- Cost N/A

Personal Shopping

 Monitoring shopping, this will be previously scheduled on the residential consulting day. Duration-(depend on client need) Cost- N/A

 Personal Stylist Basic – Male and Female

·Individual and personalized consultation, which will be shared in two phases: interview and CD presentation with guidelines for haircut, self-makeup, and fitness trends for each biotype, personal and professional style, colors and accessories’ combinations and personal marketing. Duration 1 hour - Cost N/A

Fashion Consulting, Image and Style for Companies.

·Executives repagination

·Uniform’s creation

·Lectures

On Line basic

Individual Consultation & Interview

Pictures and analysis of Silhouette

Practical Make-up skill class

COSMETIC BRANDS, SO TITTLE TIME

Avon, Sephora, Bumble & Bumble, Chanel, Clarins, Mehran, Clinique, Lancome, Sally Hansen, Tweezerman, Sassoon, Shiseido, Estée Lauder, Elizabeth Ardenand many others…………………………

The best makeup brands vary according to the opinions of who uses them. Generally brand name cosmetics use higher quality ingredients, but I have found off brand products that I enjoy using also.

Beauty brands advertise their highlights according to what is the current trend of the moment so I advise trying lots of makeup brands to see what you prefer. It is important to remember that what works best for me might not work best for you.

Read the reviews and try what you like. Remember to follow the website directions regarding returns as you try each product.

HAIR HEALTH FROM INSIDE  OUT

Hair Structure

Hair is mostly made of a protein called keratin. Fingernails an the top layer of skin is also made of keratin protein. Each strand of hair consists of three layers.

1.An innermost layer or medulla.

2.The middle layer is the cortex.

3.The cortex provides strength , color, and the texture of hair.

The outermost layer is the cuticle. The cuticle is thin and colorless which protects the cortex.

The center of the hair is called the cortex. It makes up 80 percent of hair. It’s made of small fibrils that twist together to make the longer fibers stronger . The cuticle is made of of dead cells that overlap each other in several layers. The condition of the cuticle plays a part in the appearance of the hair. If the dead cells lay closely together (closed cuticles) then the hair looks shiny and healthy, however, if they lift up (open cuticles) the hair appears dull, dry, and tangles easily.

                                           
(Cells that lay closely together or healthy hair) 

(Lifted Hair Cells or damaged hair)

Medulla cells contain air pockets that are found inside the hair shaft which form the medullary canal. Lipids, a fat substance, is passed through to the cortex or cuticle from the medulla cells. Layers of lipids are formed to bind moisture and protein to the hair shaft. African American hair consists of 88% protein, 10-15% water, 5-10% pigments, minerals and lipids. The cortex and cuticle are formed from solid keratin fiber and the binding material is formed from amorphous keratin, which fills in the spaces inside the cortex and cuticle. The amorphous keratin holds the fibrous structure together.

Structure of the hair root

Benath the surface of the skin is the root of the hair , which is enclosed within a hair follicle. At the base of the hair follicle is the dermal papilla. The dermal papilla is fed by the bloodstream which nourishment the new hair produces. The dermal papilla is essential to hair growth because it contains receptors for androgen and male hormones . Androgens regulates hair growth.

 The Hair Growth Cycle

 Hair follicles grow in repeated cycles. A cycle can be broken down into three phases:

 Anagen – Growth Phase

Catagen – Transitional phase

Telogen - Resting Phase Each hair goes through the phases independent of the neighboring hairs.

The regeneration of hair is influenced by many factors:

• health
• hereditary factors
• diet
• hormone balance
• age
• physical condition
• climate
• chemical effects
• sex
• effects of disease

YOUR HAIR IS HUNGRY!

Your Hair is Hungry! Feed It! We all know that eating certain food is good for your body. But what about what’s good for your hair? Do you think washing and conditioning is enough? Think again. Your hair is hungry, and here’s information on how to feed it from the inside out. A healthy diet equals healthy cells, and your scalp is full of cells. It makes sense that when we eat healthy foods that help to regenerate cells, our hair will benefit. With hair growing at the rate of about ¼ to ½ inch per month, it needs plenty of iron, protein and all kinds of good nutrients to keep it healthy. Forget the supplements – you don’t need them if you eat right; let’s talk about getting what your hair needs from foods that you love. We’ll start with dark green vegetables, like spinach, green beans and broccoli. Chocked full of vitamins A and C, they help your body make sebum, that natural oil that’s found on your scalp that your hair thrives on. Dark green veggies can be eaten alone or in many recipes. (By the way, when you feel that natural oil on your scalp, massage it through to the ends of your hair before washing it out – it’s like a natural conditioner.) Let’s focus now on omega-3 fatty acids, a very good protein source. Fish oil contains plenty of omega-3, which promotes good circulation. Good circulation means more blood flow to your scalp, helping your hair stay shiny and hydrated. You can enjoy salmon and other fish, nuts, and ground flaxseed used in recipes, knowing that you’ll not only enjoy fabulous tasting foods but that you’re feeding your hair as well. Speaking of nuts, did you know they contain zinc as well? Not getting enough zinc in your diet can lead to your hair shedding, and since many of us experience thinning hair as we get older (that includes we women), we want to make sure we’re getting enough zinc in our diets.

HISTORY OF SHAMPOO

Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much as to make hair unmanageable.

Shampoo, when lathered with water, is a surfactant, which, while cleaning the hair and scalp, can remove the natural oils (sebum) which lubricate the hair shaft.

Shampooing is frequently followed by conditioners which increase the ease of combing and styling.

History

Shampoo originally meant head massage in several North Indian languages. Both the word and the concept were introduced to Britain from colonial India. The word shampoo in English is derived from Hindi chāmpo (चाँपो /tʃãːpoː/. Its English usage in Anglo-Indian dates to 1762. In India the term chAmpo was used for head massage, usually with some form of hair oil.

The term and service was introduced in Britain by a Bengali entrepreneur Sake Dean Mahomed in 1814, when Dean, together with his Irish wife, opened a shampooing bath known as ‘Mahomed’s Indian Vapour Baths’ in Brighton, England. His baths were like Turkish baths where clients received an Indian treatment of champi (shampooing) or therapeutic massage. His service was appreciated; he received the high accolade of being appointed ‘Shampooing Surgeon’ to both George IV and William IV.

In the 1900s, the meaning of the word shifted from the sense of massage to the that of applying soap to the hair. Earlier, regular soap had been used for washing hair. However, the dull film soap left on the hair made it uncomfortable, irritating, and unhealthy looking.

During the early stages of shampoo, English hair stylists boiled shaved soap in water and added herbs to give the hair shine and fragrance. Kasey Hebert was the first known maker of shampoo, and the origin is currently attributed to him.

Originally, soap and shampoo were very similar products; both containing surfactants, a type of detergent. Modern shampoo as it is known today was first introduced in the 1930s with Drene, the first synthetic (non-soap) shampoo.

In India, the traditional hair massage is still common. Different oils and formulations with herbs may be used; these include neem, shikakai or soapnut, henna, bael, brahmi, fenugreek, buttermilk, amla, aloe, and almond in combination with some aromatic components like sandalwood, jasmine, turmeric, rose, and musk.

 How shampoo works

Shampoo cleans by stripping sebum from the hair. Sebum is an oil secreted by hair follicles that is readily absorbed by the strands of hair, and forms a protective layer. Sebum protects the protein structure of hair from damage, but this protection comes at a cost. It tends to collect dirt, styling products and scalp flakes. Surfactants strip the sebum from the hair shafts and thereby remove the dirt attached to it.

While both soaps and shampoos contain surfactants, soap bonds to oils with such affinity that it removes too much if used on hair. Shampoo uses a different class of surfactants balanced to avoid removing too much oil from the hair.

The chemical mechanisms that underlie hair cleansing are similar to that of traditional soap. Undamaged hair has a hydrophobic surface to which skin lipids such as sebum stick, but water is initially repelled. The lipids do not come off easily when the hair is rinsed with plain water. The anionic surfactants substantially reduce the interfacial surface tension and allow for the removal of the sebum from the hair shaft. The non-polar oily materials on the hair shaft are solubilised into the surfactant micelle structures of the shampoo and are removed during rinsing. There is also considerable removal through a surfactant and oil “roll up” effect.

 Composition

Shampoo formulations seek to maximize the following qualities:

• Easy rinsing
• Good finish after washing hair
• Minimal skin/eye irritation
• No damage to hair
• Feels thick and/or creamy
• Pleasant fragrance
• Low toxicity
• Good biodegradability
• Slightly acidic (pH less than 7), since a basic environment weakens the hair by breaking the disulfide bonds in hair keratin.

Many shampoos are pearlescent. This effect is achieved by addition of tiny flakes of suitable materials, eg. glycol distearate, chemically derived from stearic acid, which may have either animal or vegetable origins. Glycol distearate is a wax.

 Ingredient claims

In the USA, the Food and Drug Administration (FDA) mandates that shampoo containers accurately list ingredients. The government further regulates what shampoo manufacturers can and cannot claim as any associated benefit. Shampoo producers often use these regulations to challenge marketing claims made by competitors, helping to enforce these regulations. While the claims may be substantiated however, the testing methods and details of such claims are not as straightforward. For example, many products are purported to protect hair from damage due to ultraviolet radiation. While the ingredient responsible for this protection does block UV, it is not present in a high enough concentration to be effective. Shampoos made for treating medical conditions such as dandruff are regulated as OTC drugs  in the US marketplace. In other parts of the world such as the EU, there is a requirement for the anti-dandruff claim to be substantiated, but it is not considered to be a medical problem.

Vitamins and Amino Acids

The effectiveness of vitamins, amino acids and “pro-vitamins” to shampoo is also largely debatable. Vitamins and amino acids are the building blocks of proteins and enzymes within the body. While vitamins may be able to penetrate cells through the skin, amino acids and proteins are too large to enter a cell outside the bloodstream, and they can have no effect on dead tissue. Proteins are constructed from amino acids following an RNA blueprint inside the cell. A strand of hair is a long protein chain continually being added to at the root. The only way for an amino acid to be of any use is to be intentionally bound to other amino acids in a specific fashion by a living cell. Hair is not alive, and there is no possibility for an amino acid or protein to have any permanent effect on the health of the strand.^{[citation needed]}

The case for vitamins is not as well understood. Some have demonstrated a moderate effectiveness in improving the health of skin,but most likely the benefit is derived from the effect of vitamins on living cells below the epidermis. Extending this benefit to hair, the vitamins and minerals could improve the health of new hair growth, but the benefit to existing hair is unsubstantiated. However, the physical properties of some vitamins (like vitamin E oil or panthenol) would have a temporary cosmetic effect on the hair shaft while not having any bioactivity.

 Specialized shampoos

 Dandruff

Cosmetic companies have developed shampoos specifically for those who have dandruff. These contain fungicides such as ketoconazole, zinc pyrithione and selenium sulfide which reduce loose dander by killing Malassezia furfur. Coal tar and salicylate derivatives are often used as well.

All-natural

Some companies use “all-natural,” “organic,” “botanical,” or “plant-derived” ingredients (such as plant extracts or oils), combining these additions with one or more typical surfactants. The effectiveness of these organic ingredients is disputed.

Alternative shampoos, sometimes marketed as SLS-free, claim to have fewer harsh chemicals – typically none from the sulfate family. They are sometimes claimed to be gentler on human hair.

 Baby

Shampoo for infants and young children is formulated so that it is less irritating and usually less prone to produce a stinging or burning sensation if it were to get into the eyes. This is accomplished by one or more of the following formulation strategies:

1. dilution, in case product comes in contact with eyes after running off the top of the head with minimal further dilution;
2. adjusting pH to that of non-stress tears, approximately 7, which may be a higher pH than that of shampoos which are pH adjusted for skin or hair effects, and lower than that of shampoo made of soap;
3. use of surfactants which, alone or in combination, are less irritating than those used in other shampoos;
4. use of nonionic surfactants of the form of polyethoxylated synthetic glycolipids and/or polyethoxylated synthetic monoglycerides, which surfactants counteract the eye sting of other surfactants without producing the anesthetizing effect of alkyl polyethoxylates or alkylphenol polyethoxylates.

The distinction in 4 above does not completely surmount controversy over the use of shampoo ingredients to mitigate eye sting produced by other ingredients, or of use of the products so formulated.

The considerations in 3 and 4 frequently result in a much greater multiplicity of surfactants being used in individual baby shampoos than in other shampoos, and the detergency and/or foaming of such products may be compromised thereby. The monoanionic sulfonated surfactants and viscosity-increasing or foam stabilizing alkanolamides seen so frequently in other shampoos are much less common in the better baby shampoos. [1]

 Animal

Shampoo for animals (such as for dogs or cats) should be formulated especially for them, as their skin has fewer cell layers than human skin. Cats’ skin is 2-3 cell layers thick, while dogs’ skin is 3-5 layers. Human skin, by contrast, is 10-15 cell layers thick. This is a clear example of why one should never use even something as mild as baby shampoo on a cat, dog, or other pet.

Shampoo intended for animals may contain insecticides or other medications for treatment of skin conditions or parasite infestations such as fleas or mange. These must never be used on humans. It is equally important to note that while some human shampoos may be harmful when used on animals, any haircare products that contain active ingredients/drugs (such as zinc in antidandruff shampoos) are potentially toxic when ingested by animals. Special care must be taken not to use those products on pets. Cats are at particular risk due to their instinctive method of grooming their fur with their tongues.

 Solid

Solid shampoos or shampoo bars use as their surfactants soaps and/or other surfactants conveniently formulated as solids. They have the advantage of being spill-proof, and the disadvantage of being slowly applied, needing to be dissolved in use.

Jelly/Gel

Stiff, non-pourable clear gels to be squeezed from a tube were once popular forms of shampoo, and can be produced by increasing a shampoo’s viscosity. This type of shampoo cannnot be spilled, but unlike a solid, it can still be lost down the drain by sliding off wet skin or hair. Soap jelly was formerly made at home by dissolving sodium soap in hot water before being used for shampooing or other purposes, to avoid the problem of slow application of solids noted above.

Paste/cream

Shampoos in the form of pastes or creams were formerly marketed in jars or tubes. The contents were wet but not completely dissolved. They would apply faster than solids and dissolve quickly. Jar contents were prone to contamination by users and hence had to be very well preserved.

Dry shampoo

Powdered shampoos are designed to work without water. They are typically based on powders such as starch or talc, and are intended to absorb excess sebum from the hair before being brushed ou Traditional Shampoos Indonesia.

Early shampoos used in Indonesia were made from the husk and straw (merang) of rice. The husks and straws were burned into ash, and the ashes (which have alkaline properties) are mixed with water to form lather. The ashes and lather were scrubbed into the hair and rinsed out, leaving the hair clean, but very dry. Afterwards, coconut oil was applied to the hair in order to moisturize it.

VIDAL  SASSOON  STYLE  HAIR

Early life

Sassoon was born to Jewish parents in London. His father was from Salonica (Thessaloniki in Greece), and his mother, whose family was originally from Kiev, was born in London. Although too young to serve in the Second World War, Sassoon became a member of the 43 Group, a Jewish veterans’ militia organisation that broke up Fascist meetings in East London after the end of the war. In 1948 he joined the Israeli Defence Forces to fight in the 1948 Arab-Israeli War.

Vidal Sassoon é um cabeleireiro inglês, nascido em Londres, em 1928, no seio de uma família judaica.

Nos Estados Unidos estudou na universidade de Nova Iorque. Como cabeleireiro, notablizou-se por ter criado uma forma de penteado baseada na Bauhaus e nas formas geométricas.

Vencedor de vário prémios, foi presidente da Multinacional Vidal Sassoon, presidente da Fundação Vidal Sassoon e do centro Vidal Sassoon para o Estudo do Anti-Semitismo da Universidade de Jerusalém.

Influence in hairstyling

Sassoon’s works include the geometric, the wash-and-wear perm, and the “Nancy Kwan.” They were all modern and low-maintenance. The hairstyles created by Sassoon relied on dark, straight, and shiny hair cut into geometric yet organic shapes. In 1963, Sassoon created a short, angular hairstyle cut on a horizontal plane that was the recreation of the classic “bob cut.” His geometric haircuts seemed to be severely cut, but were entirely lacquer-free, relying on the natural shine of the hair for effect. Sassoon is a father of modernist style and has also been a key force in the commercial direction of hair styling, turning its craft in to a multi-million dollar industry.

He was a very influential person to people all over the world; especially those who have become cosmetologists. By the early 1980s, after moving to the United States, Sassoon had sold his name to manufacturers of haircare products and the multinational Procter & Gamble was applying his name to shampoos and conditioners sold worldwide. Former salon colleagues also bought Sassoon’s salons and acquired the right to use his name, extending the brand in salons into the United Kingdom and United States. However, in 2003, it was reported that Sassoon was suing Procter & Gamble for destroying his brand by skimping on marketing in favor of the company’s other hair product lines, notably Pantene. Also in 2002, the chain of Vidal Sassoon salons was sold to Regis Corporation. By 2004, it was reported that he was no longer associated with the brand that bears his name.^{[citation needed]} Vidal Sassoon has authored several books, including A Year of Beauty and Health co-written with his former wife, Beverly Sassoon. He also had a short-lived TV series called Your New Day with Vidal Sassoon in the late 1970s.

In 1982, Sassoon started the Vidal Sassoon International Center for the Study of Antisemitism, or SICSA, a research centre devoted to the non-political, interdisciplinary gathering of information about antisemitism.

Family

In 1967, Vidal Sassoon married Beverly Adams. They had four children,CATYA, ELAN, EDEN  including an adopted son DAVID. One daughter, actress Catya Sassoon, died of a drug overdose on January 1, 2002. The couple divorced in 1980.

 Quote

“

The only place where success comes before work is in the dictionary.

”VS

SASSOON STYLING PRODUCTS

Vidal Sassoon stands for Very Simple and Very Stylish! Vidal Sassoon is the consumer brand that experts use when it comes to delivering fabulous haircare. The best of technology is used by Vidal Sassoon to deliver the ultimate in hair styling product expertise. Vidal Sassoon’s products are for the modern individual with the know-how and expectation of living in the 21st century.

Vidal Sassoon’s hair styling products are renowned in the world of fashion for bringing style and confidence to today’s image conscious consumer. Innovation, experience and value are all top of the agenda with Vidal Sassoon, the world leading authority on haircare.

Vidal Sassoon brings the vital hair styling tools for the modern sophisticate enabling you to create those elegant, silky and shiny looks.

www.sassoon.com

BEIGE LES EXCLUSIFS DE CHANEL

BEIGE fragrance by Chanel to join the upscale line Les Exclusifs, modern compositions that interpret the olfactory heritage of Chanel to varying degrees. In house perfumers Jacques Polge and Chris Sheldrake envisioned a litany of shades for a completely new interpretation of an old rarity: Beige by Chanel was one of the rare vintage fragrancesthat hark back to the days of Gabrielle Chanel herself and formed a holy triad: Rouge, Bleue, Beige, inspired by her collection of dresses in red/blue/beige in jersey but also echoing the triptych of the French flag colours.

Coco turned beige into a symbol of elegance: “I take refuge in beige because it’s natural”. I distinctly recall that over a decade ago, this was used in the advertising surrounding the release of Allure Eau de Toilette (a different composition than the mono dimensional vanillic indulgence of the Eau de Parfum). Contrary to usual packaging practices at Chanel, the box was not in the traditional white of the numerotical fragrances No.5, No. 22, No.19 or of Cristalle. Nor was it the arresting black of baroque oriental Coco: it was beige! At the time the press release insisted that the choice had been made exactly to pay homage to one of Coco Chanel’s favorite colors. by Perfume Shrine

http://perfumeshrine.blogspot.com/

Official Notes for Chanel Beige: hawthorn, freesia, frangipani, honey.

Beige   by Chanel comes in the austere bottles of Les Exclusifs, in 200ml of Eau de Toilette. It’s currently a Saks exclusive but later will be featured in all the usual places where Les Exclusifs are exclusively available.

*Anisic Aldehyde results upon oxidation of anethol which is contained in anise oil, star anise oil and fennel oil. It’s also present in the extract of Tahiti vanilla and in Roman and French cassie blossom oils.

BEAUTY FAIR SAO PAULO 2009

The Strength of Beauty in the largest and most complete Professional Beauty Trade Show in Latin America.
Show Dates: August 29th – September 1st 2009
Venue: Expo Center Norte- SP

Beauty Fair. The power of beauty for a better world

The Strength of Beauty in the largest and most complete Professional Beauty Trade Show in Latin America.
Show Dates: August 29th – September 1st 2009
Venue: Expo Center Norte- SP

Beauty Fair

“The power of beauty for a better world”

There are many ways of making the world a better place, but none of them is as strong as making a person feel happy about oneself.

This is the reason the beauty industry is different from others. Not more important; simply different.  Besides its economic strength, it exists because people want to be and become more beautiful.

Any segment or any industry can make the world a better place; however, the beauty industry can contribute far beyond as every item in every category is meant to boost self esteem and well being of everyone.

After all, beauty is a state of mind. That is why our industry is economically strong, regardless of the economic situation. It does not matter how rich or poor one is, getting beautiful will always be important.

This is what makes a difference in the beauty industry. And this is what makes the world a better place.

New Products – Trends – Education – Services – Conferences – Workshops

Summer Collection
Celebrating contemporary beauty

Showcasing: Trends, Information, Setting fashion.
Beauty Fair Summer Collection

This great Show of trends and information highlights the combination of Hair and Fashion. It is organized by Creative Director, Roberto Blaskes.
A much awaited spectacle, in which  fashion and beauty trends are shown, through the perspective of the largest beauty product manufacturers from Brazil and abroad presented by well known Main Stage artists.

More than 60 Brazilian and international hairstylists

The 14th edition of this event, will bring 60 professionals from different parts of Brazil and abroad to give special presentations. Creative Color International is didactic in approach, providing information through a series of shows, workshops and contests. The complete programming for the event may be accessed on the website www.bsg-creativecolor.com. Entrance charged for event.

Workshops for Professionals Professional qualification and market trends

This area is intended to offer beauty professionals contact with expressive names of the industry. At this venue the professional can become knowledgeable about trends and the market`s latest news besides refreshing education through conferences and technical workshops.

4rd Latin American Aesthetics Scientific Congress
Quality information for professionals

Always innovating and bringing knowledge about health and wellness.
4rd Latin America Scientific Esthetics Congress
Showcases the latest information and techniques in treatments, products, equipments, facial and body technologies presented by Brazilian and international speakers, cosmetic surgeons, dermatologists, and estheticians through theoretical and practical demonstrations.

Workshops for Professionals
Venue where the most modern techniques in medical esthetics are presented.
Here, the professional participates in conferences and workshops with renowned doctors and estheticians to find out about the latest news in the industry.

Beauty Fair 2009
WBSA – Joining Forces Globally.

In 2008, through a Beauty Fair initiative WBSA (World Beauty Show Alliance) was created.
A powerful exchange alliance to bring together the largest Professional Beauty Trade Shows in the world. It was developed to shorten the distances between markets, to generate business and maximize opportunities.
- Premiere Orlando (USA);
- Expo Beauty Show – EBS  (Mexico);
- Salon Look (Spain);
- Expo Cosmetica ( Portugal);
- Expobelleza (Equador
At the WBSA booth you can speak directly to these international Show representatives and learn in-depth market information and strategies of how to participate in these countries. A great venue to make international connections.

Beauty Fair
Where the beauty professionals meet

Plan your visit.

Organization: Beauty Fair Eventos e Promoções Ltda.
                      Tel.: (XX–55-11) 3373-4633
                      E-mail: atendimento@beautyfair.com.br

Visit our portal: www.beautyfair.com.br
Contacts: luis@beautyfair.com.br

BEAUTY FAIR 2009

 DIRETOR DA  SASSOON ACADEMY FALA SOBRE TENDENCIAS DE CORTES E CORES PARA CABELOS

MARK  HAYES for SASSOON Academy

Mark Hayes
Diretor Internacional de Criação
Com 30 anos de carreira, Hayes ocupa uma posição de destaque mundial como designer de cabelos. É vencedor do título “Cabeleireiro do Ano”, concedido pela célebre Fellowship for British Hairdressing, em 2005 e 2008.

Sobre Mark Hayes
Mark Hayes nunca pensou em seguir a profissão de cabeleireiro. Foi com 16 anos, ao ver um profissional ser reconhecido por seu trabalho em um evento de premiação, que o hairstylist acreditou que poderia dar certo. Foi por meio de sua tia, cliente do salão SASSOON, que Hayes conseguiu seu primeiro teste para trabalhar rede, que, nesta época, ainda não era tão conhecida, mas já era vista como uma verdadeira indústria de experiências em cortes geométricos na década de 1960. Com curiosidade aguçada e um incrível talento para criar novos estilos de corte, Hayes não demorou a ser promovido. Em 2005, alcançou o auge da carreira quando foi nomeado Diretor Internacional de Criação, uma função de enorme responsabilidade, sobretudo porque Hayes segue os mesmo passos de renomados nomes da coiffure internacional como o próprio Vidal Sassoon, Roger Thompson, Christopher Brooker e Tim Hartley.

Sao Paulo, com a vinda de um convidado especial confirmada: Mark Hayes (FOTO), diretor Internacional de criação da Sassoon Academy. Fundada por Vidal Sassoon, ele ficou célebre por deixar o cabelo de Mary Quant geométrico, além de assinar o look curtíssimo Mia Farrow para o “Bebê de Rosemary”.

Mia Farrow

Por email, ele fala ao site EP do o que deve ser tendência de cortes de cabelo e cores, os looks mais pedidos e o que as brasileiras mais escolhem na hora de mudar o visual. Confira a seguir. 31.07.2009

Mia Farrow by Vidal Sassoon

Mary Quant by Vidal Sassoon

Sobre Vidal Sassoon
Hoje com 81 anos, Vidal Sassoon possui uma trajetória profissional de grande relevância para o mundo da coiffure. Sua carreira começou com a abertura de seu primeiro salão, montado em uma sala pequena no terceiro piso de um prédio na Bond Street, Londres. Lá ele pode experimentar novos estilos e técnicas de corte. Em 1963, apresentou ao público sua primeira grande criação: o corte bob (curto e angular, cortado em um plano horizontal). Mais tarde ficou famoso também pelo Five-Point Cut. Alguns anos depois, Sassoon emprestou seu nome a uma rede de salões que leva seu próprio nome e hoje é referência em cortes geométricos, sua marca profissional. Considerado o Picasso dos cabelos, Vidal participou de eventos importantes: foi o cabeleireiro oficial dos Jogos Olímpicos de Los Angeles, em 1984, e recebeu cinco mil dólares para realizar o corte de Mia Farrow no filme “O bebê de Rosemary”.

SITE EP – As mulheres estão mais audaciosas com corte de cabelo?
MARK HAYES - Sim, mulheres tendem a ter uma visão mais criativa da aparência, apesar de o mercado masculino de beleza aumentar num ritmo incrível.

SITE EP – Qual será a próxima tendência para o cabelo feminino?
MARK - São os estilos despretensiosos com muitas camadas sutis. O comprimento não será tão relevante, pois ele é determinado pelo bem-estar de cada um.

SITE EP – E as cores?
MARK - Luzes suaves adicionadas nas camadas inferiores do cabelo adicionam textura e movimento e, em parte, brilho extra ao cabelo.

SITE EP – Há um corte de cabelo mais requisitado na Academia Sassoon?
MARK - Os clientes da Academia Sassoon são muito receptivos e gostam de evoluir constantemente com seus looks. A maioria dos cortes são curtos e geométricos com flashes brilhantes de cor.

SITE EP – Muitos clientes pedem pelo corte de cabelo da Mary Quant, criada por Vidal Sasson, por exemplo?
MARK - O corte de cinco pontas que o Vidal cortou para Mary Quant é um grande exemplo do design do século 20. Ele já foi adaptado inúmeras vezes e evoluiu bastante.

SITE EP – O que você acha do cabelo da mulher brasileira?
MARK - Eu trabalhei com vários clientes brasileiros que são modernos e gostam de estilos glamourosos com cor.

SITE EP – Quais são as principais lições que se aprende na Academia de cabeleireiros Sassoon?
MARK - Nosso sistema educacional parece uma pirâmide. Ele começa com o método básico de corte e coloração, os fundamentos principais para se trabalhar com cabelo. Depois são incorporadas técnicas contemporâneas de corte e coloração. Finalmente no pico da pirâmide culmina a coleção criativa baseada em trabalhos que redefinem as barreiras da criatividade.Vidal Sassoon Academy.( SASSOON Academy)

LUCIANE ANGELO

http://www.erikapalomino.com.br/erika2006/fashion.php?m=9386#titulo

 Sassoon Academy apresenta show exclusivo na Beauty Fair 2009

A 5º edição da Beauty Fair traz, pela primeira vez ao Brasil, a equipe de hairstylists comandada por Mark Hayes, Diretor Internacional de Criação da SASSOON ACADEMY. A Equipe apresentará um show exclusivo e ministrará um workshop para 120 profissionais.

Fundada em Londres pelo consagrado cabeleireiro Vidal Sassoon, a SASSOON ACADEMY é considerada um dos principais centros de formação de profissionais cabeleireiros do mundo.

Na Beauty Fair, a equipe de Mark Hayes lançará sua nova coleção para a primavera-verão 2009/2010 chamada Le Baiser. O trabalho é uma mistura da elegância da alta costura de Christian Dior e da sensualidade da atriz Hollywoodiana Bettie Page.

A equipe da Sassoon Academy é formada por:

Gareth Vance
Diretor Sênior de Criação
Gareth já participou de apresentações com estilistas consagrados. Sua inspiração vem dos colegas de trabalho, do mundo da moda, da cultura e música jovem e de suas viagens ao exterior como membro da equipe Internacional de Criação.

Traci Sakosits
Diretora Regional de Criação
Desde pequena Traci já sabia o que faria para o resto da vida – cortar cabelos e nada mais. Com ascensão meteórica dentro da SASSOON, Traci já apresentou seus trabalhos em várias cidades do mundo.

Leona Curran
Gerente-Geral
Começou na SASSOON como aprendiz júnior em Manchester, na Inglaterra, com apenas 16 anos e hoje é uma das maiores estrelas da equipe. Leona faz apresentações, seminários e workshops no mundo todo.

http://www.beautyfair.com.br/modules.php?op=modload&name=News&file=article&sid=834

SHORT HAIR STYLES FOR 2009

Curly hairstyle, can be a blessing, but if it is not cut well, you can get a wild look to avoid this, you should always remember:

If curls are unruly, apply hair spray to palms and smooth over hair’s surface.

If hair is long or very curly, you can ‘straighten it’ with a large round or paddle brush, some straightening balm and a blower.

Most important of all a Curly hair should always be layered.

A  few options for short hair cuts, for someone that has curly hair. These are some very stylish looks for 2009.I love all these options.Not only for 2009 but for as much you decide to wear.It’s about feeling good and looking good.That’s a personal choice.