HELENA RUBINSTEIN AND ELIZABETH ARDEN
Helena Rubinstein (born Chaya Rubinstein, December 25, 1870 April 1, 1965), a Polish-born American business magnate. She was the founder and eponym of Helena Rubinstein, Incorporated, which made her one of the world’s richest women.
At the outbreak of World War I, she and Titus moved to New York City, where she opened a cosmetics salon in 1915, the forerunner of a chain throughout the country. This was the beginning of her vicious rivalry with the other great lady of the cosmetics industry, Elizabeth Arden. Both Rubinstein and Arden, who died within 18 months of each other, were social climbers. And they were both keenly aware of effective marketing and luxurious packaging, the attraction of beauticians in neat uniforms, the value of celebrity endorsements, the perceived value of overpricing and the promotion of the pseudo-science of skincare.
From 1917, Rubinstein took on the manufacturing and wholesale distribution of her products. The “Day of Beauty” in the various salons became a great success. The purported portrait of Rubinstein in her advertising was of a middle-age mannequin with a Gentile appearance.
In 1928, she sold the American business to Lehman Brothers for $7.3 million, ($88 million in 2007). After the arrival of the Great Depression, she bought back the nearly worthless stock for less than $1 million and eventually turned the shares into values of multimillion dollars, establishing salons and outlets in almost a dozen U.S. cities. Her subsequent spa at 715 Fifth Avenue included a restaurant, a gymnasium and rugs by painter Joan Miró. She commissioned Salvador Dalí to design a powder compact as well a portrait of herself.
Florence Nightingale Graham (December 31, 1884 – October 18, 1966), who went by the business name Elizabeth Arden, was a Canadian-American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. At the peak of her career, she was one of the wealthiest women in the world.
Arden was born in 1884 in Woodbridge, Ontario, Canada. Her parents had emigrated to Canada from Cornwall, United Kingdom in the 1870s. Her father, William Graham, was Scottish and her mother, Susan, was Cornish and had arranged for a wealthy aunt in Cornwall to pay for her children’s education. Arden dropped out of nursing school in Toronto.
She then joined her elder brother in Manhattan, working briefly as a bookkeeper for the E.R. Squibb Pharmaceuticals Company. While there, Arden spent hours in their lab, learning about skincare. She then worked—again briefly—for Eleanor Adair, an early beauty culturist, as a “treatment girl”.
In 1909 Arden formed a partnership with Elizabeth Hubbard, another culturist. When the partnership dissolved, she coined the business name “Elizabeth Arden” from her former partner and from Tennyson‘s poem “Enoch Arden.” With a $6,000 loan from her brother, she then used the shop space to open her first salon on 5th Avenue.
In 1912 Arden travelled to France to learn beauty and facial massage techniques used in the Paris beauty salons. She returned with a collection of rouges and tinted powders she had created. She began expanding her international operations in 1915, and started opening salons across the world.In recognition of her contribution to the cosmetics industry, she was awarded the Légion d’Honneur by the French government in 1962.
Sojourn Beauty products are a Hollywood Fashionista favorite!
When we learned that Sojourn Beauty products are not only used by celebrities at home, but also used on set for films and shows such as Pan Am, Happy Ending, Whitney, Vampire Diaries and One Tree Hill, we knew we had to try the collection.
We decided to test out the “Smooth” hair care collection by Sojourn since here in the Bay Area we can easily fall victim to foggy weather which makes our hair frizzy and fluff in the wrong places. After using the shampoo and conditioner for four days straight, our hair was manageable and frizzy-free; love it!
Since the shampoo and conditioner alone were able to smooth our hair, we dedicated to try out the “Serum Smooth” while blow drying our hair.
Once again, smooth and shiny results! The leave-in detangler also worked like a charm when we tried it. We tested the detangler on fine, blond hair that tangles and frizzes one minute after being combed. Again, we were impressed! Her hair was tangle free and it did not frizzy back up; as it normally does on a daily basis.
The verdict is in! Five out of five stars for Sojourn Beauty’s Smooth collection. The hair care line is pH balanced with a range of 4.5-5.5 which is based on positive hair chemistry.
Sojourn Beauty is also eco-conscious since the packaging is 100% biodegradable, there are no artificial colors and it is sulfate-free, gluten-free, formaldehyde-free, paraben-free and contains Keratin Cashmere protein. Fabulous!
To learn more about Sojourn Beauty, please visit their website at http://www.sojournbeauty.com
with Sadie Marquez at Sojourn Beauty.
SOJOURN TEXTURE ROOT LIFT SPRAY GEL
13TH BTC STYLIST CHOICE AWARDS
FERNANDO ROMERO & ELAN SASSOON
Who says the number 13 isn’t lucky? On Sunday, March 10, BTC will announce the winners of the 13th annual Stylist Choice Awards, and we guarantee that those folks will feel lucky indeed! But first—it’s your turn. Those winners will be chosen as a result of your votes, so make your voice heard!
Haven’t been to the Stylist Choice Awards? Here’s the scoop on the can’t-miss event of the beauty biz!
The Stylist Choice Awards brings the power to the people: you as stylists, colorists, students and loyal BTC fans have the opportunity to tell the world who YOU think is the best in the industry!
SOJOURN BEAUTY TIPS
Sadie started her career over 20 years ago as an apprentice in New York City with Vidal Sassoon and, after becoming Creative Director, she moved off to London to broaden her teaching horizons. She has had great experiences through working on TV commercials, fashion week, photo shoots, magazine shoots, traveling the world to teach other hairdressers, and developing her collections. Sadie has had wonderful opportunities to work in New York, Chicago, Los Angeles, London, and Munich throughout her career and now brings her extensive knowledge and unparalleled passion for teaching to Sojourn.
Sojourn black Label.
SOJOURN BLACK LABEL HAIR VOLUMIZER
SOJOURN BLACK LABEL HAIR VOLUMIZER
SOJOURN BEAUTY OMBRE HAIR
by Sadie Marquez Sojourn Beauty Stylist
TEXTURE! Texture is the star in this episode of OFF-Label Styles, as we feature a trio of products to create volume, shine, and definition! My inspiration came from the Ombré hair coloring technique. What inspires you? Let us know on the Sojourn Beauty Facebook, or add me (Sadie Marquez) personally, and let’s talk about your favorite ways to use Sojourn products. Feel free to become a Sojourn Beauty Cutie and post your pictures.
Remember, give us two weeks, we’ll give you healthy hair!
IT’S NOT TOO LATE! Earn your CEU continuing education hours for ONLY $25. Sojourn is very proud to bring you LIVE education. This online educational experience is accessible to all. We will bring our usual high standard of education featuring hair cutting, product education, and styling, filmed at multiple angles.
Register now to view the 2-hour live webcast.