CBE FOR HAIRDRESSER TO THE STARS

Vidal Sassoon became the hairdresser of the Swinging Sixties Vidal Sassoon, the hairdresser whose styles became synonymous with the Swinging Sixties, has become a CBE on the Queen’s Birthday Honours list. Now 81, he revolutionised hairdressing and went on to found a multi-million-pound international hair and beauty products empire. Born to Jewish parents in London, he spent eight years in an orphanage before becoming a hairdresser. He started his career as a shampoo boy in a barber’s shop. Iconic cut Sassoon’s father left when he was five, and his mother had to put him and his brother into a Jewish orphanage because she could not afford to keep them. In 1948, he travelled to Israel to fight in the Arab-Israeli War. On his return, he began working for the famous hairstylist Teasy Weasy Raymond, in Mayfair, eventually opening his own shop in 1958. His clients included the Duchess of Bedford, and models Jean Shrimpton and Mary Quant. His straight, geometric cut became a staple on every high street in Britain – bringing in the era of the “wash and go” haircut. Later in the 1960s, he moved to California, where he still lives. In the 1980s, Sassoon lent his name to manufacturers of haircare products and salons. Married four times, Sassoon had four children with his first wife Beverly Adams. The Vidal Sassoon International Centre for the Study of Anti-Semitism was set up in 1982.

*The Boss on Tuesday with his CBE medal. The only shot I managed to take at The Palace (photos inside banned completely) but there are official photos which will be sent to LA shortly.

It was a great day and he did brilliantly!
Love
Esther
Sent from my BlackBerry® wireless device

 

 

 

BEIGE LES EXCLUSIFS DE CHANEL

BEIGE fragrance by Chanel to join the upscale line Les Exclusifs, modern compositions that interpret the olfactory heritage of Chanel to varying degrees. In house perfumers Jacques Polge and Chris Sheldrake envisioned a litany of shades for a completely new interpretation of an old rarity: Beige by Chanel was one of the rare vintage fragrancesthat hark back to the days of Gabrielle Chanel herself and formed a holy triad: Rouge, Bleue, Beige, inspired by her collection of dresses in red/blue/beige in jersey but also echoing the triptych of the French flag colours.

Coco turned beige into a symbol of elegance: “I take refuge in beige because it’s natural”. I distinctly recall that over a decade ago, this was used in the advertising surrounding the release of Allure Eau de Toilette (a different composition than the mono dimensional vanillic indulgence of the Eau de Parfum). Contrary to usual packaging practices at Chanel, the box was not in the traditional white of the numerotical fragrances No.5, No. 22, No.19 or of Cristalle. Nor was it the arresting black of baroque oriental Coco: it was beige! At the time the press release insisted that the choice had been made exactly to pay homage to one of Coco Chanel’s favorite colors. by Perfume Shrine

http://perfumeshrine.blogspot.com/

Official Notes for Chanel Beige: hawthorn, freesia, frangipani, honey.

Beige   by Chanel comes in the austere bottles of Les Exclusifs, in 200ml of Eau de Toilette. It’s currently a Saks exclusive but later will be featured in all the usual places where Les Exclusifs are exclusively available.

*Anisic Aldehyde results upon oxidation of anethol which is contained in anise oil, star anise oil and fennel oil. It’s also present in the extract of Tahiti vanilla and in Roman and French cassie blossom oils.

BEAUTY FAIR SAO PAULO 2009

The Strength of Beauty in the largest and most complete Professional Beauty Trade Show in Latin America.
Show Dates: August 29th – September 1st 2009
Venue: Expo Center Norte- SP

Beauty Fair. The power of beauty for a better world

The Strength of Beauty in the largest and most complete Professional Beauty Trade Show in Latin America.
Show Dates: August 29th – September 1st 2009
Venue: Expo Center Norte- SP

Beauty Fair

“The power of beauty for a better world”

 

There are many ways of making the world a better place, but none of them is as strong as making a person feel happy about oneself.

This is the reason the beauty industry is different from others. Not more important; simply different.  Besides its economic strength, it exists because people want to be and become more beautiful.

Any segment or any industry can make the world a better place; however, the beauty industry can contribute far beyond as every item in every category is meant to boost self esteem and well being of everyone.

After all, beauty is a state of mind. That is why our industry is economically strong, regardless of the economic situation. It does not matter how rich or poor one is, getting beautiful will always be important.

This is what makes a difference in the beauty industry. And this is what makes the world a better place.

New Products – Trends – Education – Services – Conferences – Workshops

Summer Collection
Celebrating contemporary beauty

Showcasing: Trends, Information, Setting fashion.
Beauty Fair Summer Collection

This great Show of trends and information highlights the combination of Hair and Fashion. It is organized by Creative Director, Roberto Blaskes.
A much awaited spectacle, in which  fashion and beauty trends are shown, through the perspective of the largest beauty product manufacturers from Brazil and abroad presented by well known Main Stage artists.

More than 60 Brazilian and international hairstylists

The 14th edition of this event, will bring 60 professionals from different parts of Brazil and abroad to give special presentations. Creative Color International is didactic in approach, providing information through a series of shows, workshops and contests. The complete programming for the event may be accessed on the website www.bsg-creativecolor.com. Entrance charged for event.

Workshops for Professionals Professional qualification and market trends

This area is intended to offer beauty professionals contact with expressive names of the industry. At this venue the professional can become knowledgeable about trends and the market`s latest news besides refreshing education through conferences and technical workshops.

4rd Latin American Aesthetics Scientific Congress
Quality information for professionals

Always innovating and bringing knowledge about health and wellness.
4rd Latin America Scientific Esthetics Congress
Showcases the latest information and techniques in treatments, products, equipments, facial and body technologies presented by Brazilian and international speakers, cosmetic surgeons, dermatologists, and estheticians through theoretical and practical demonstrations.

Workshops for Professionals
Venue where the most modern techniques in medical esthetics are presented.
Here, the professional participates in conferences and workshops with renowned doctors and estheticians to find out about the latest news in the industry.

Beauty Fair 2009
WBSA – Joining Forces Globally.

In 2008, through a Beauty Fair initiative WBSA (World Beauty Show Alliance) was created.
A powerful exchange alliance to bring together the largest Professional Beauty Trade Shows in the world. It was developed to shorten the distances between markets, to generate business and maximize opportunities.
- Premiere Orlando (USA);
- Expo Beauty Show – EBS  (Mexico);
- Salon Look (Spain);
- Expo Cosmetica ( Portugal);
- Expobelleza (Equador
At the WBSA booth you can speak directly to these international Show representatives and learn in-depth market information and strategies of how to participate in these countries. A great venue to make international connections.

Beauty Fair
Where the beauty professionals meet

Plan your visit.

Organization: Beauty Fair Eventos e Promoções Ltda.
                      Tel.: (XX–55-11) 3373-4633
                      E-mail: atendimento@beautyfair.com.br

Visit our portal: www.beautyfair.com.br
Contacts: luis@beautyfair.com.br

BEAUTY FAIR 2009

 DIRETOR DA  SASSOON ACADEMY FALA SOBRE TENDENCIAS DE CORTES E CORES PARA CABELOS

 

MARK  HAYES for SASSOON Academy

Mark Hayes
Diretor Internacional de Criação
Com 30 anos de carreira, Hayes ocupa uma posição de destaque mundial como designer de cabelos. É vencedor do título “Cabeleireiro do Ano”, concedido pela célebre Fellowship for British Hairdressing, em 2005 e 2008.

Sobre Mark Hayes
Mark Hayes nunca pensou em seguir a profissão de cabeleireiro. Foi com 16 anos, ao ver um profissional ser reconhecido por seu trabalho em um evento de premiação, que o hairstylist acreditou que poderia dar certo. Foi por meio de sua tia, cliente do salão SASSOON, que Hayes conseguiu seu primeiro teste para trabalhar rede, que, nesta época, ainda não era tão conhecida, mas já era vista como uma verdadeira indústria de experiências em cortes geométricos na década de 1960. Com curiosidade aguçada e um incrível talento para criar novos estilos de corte, Hayes não demorou a ser promovido. Em 2005, alcançou o auge da carreira quando foi nomeado Diretor Internacional de Criação, uma função de enorme responsabilidade, sobretudo porque Hayes segue os mesmo passos de renomados nomes da coiffure internacional como o próprio Vidal Sassoon, Roger Thompson, Christopher Brooker e Tim Hartley.

Sao Paulo, com a vinda de um convidado especial confirmada: Mark Hayes (FOTO), diretor Internacional de criação da Sassoon Academy. Fundada por Vidal Sassoon, ele ficou célebre por deixar o cabelo de Mary Quant geométrico, além de assinar o look curtíssimo Mia Farrow para o “Bebê de Rosemary”.

Mia Farrow

Por email, ele fala ao site EP do o que deve ser tendência de cortes de cabelo e cores, os looks mais pedidos e o que as brasileiras mais escolhem na hora de mudar o visual. Confira a seguir. 31.07.2009

Mia Farrow by Vidal Sassoon

 

Mary Quant by Vidal Sassoon

Sobre Vidal Sassoon
Hoje com 81 anos, Vidal Sassoon possui uma trajetória profissional de grande relevância para o mundo da coiffure. Sua carreira começou com a abertura de seu primeiro salão, montado em uma sala pequena no terceiro piso de um prédio na Bond Street, Londres. Lá ele pode experimentar novos estilos e técnicas de corte. Em 1963, apresentou ao público sua primeira grande criação: o corte bob (curto e angular, cortado em um plano horizontal). Mais tarde ficou famoso também pelo Five-Point Cut. Alguns anos depois, Sassoon emprestou seu nome a uma rede de salões que leva seu próprio nome e hoje é referência em cortes geométricos, sua marca profissional. Considerado o Picasso dos cabelos, Vidal participou de eventos importantes: foi o cabeleireiro oficial dos Jogos Olímpicos de Los Angeles, em 1984, e recebeu cinco mil dólares para realizar o corte de Mia Farrow no filme “O bebê de Rosemary”.

SITE EP – As mulheres estão mais audaciosas com corte de cabelo?
MARK HAYES - Sim, mulheres tendem a ter uma visão mais criativa da aparência, apesar de o mercado masculino de beleza aumentar num ritmo incrível.

SITE EP – Qual será a próxima tendência para o cabelo feminino?
MARK - São os estilos despretensiosos com muitas camadas sutis. O comprimento não será tão relevante, pois ele é determinado pelo bem-estar de cada um.

SITE EP – E as cores?
MARK - Luzes suaves adicionadas nas camadas inferiores do cabelo adicionam textura e movimento e, em parte, brilho extra ao cabelo.

SITE EP – Há um corte de cabelo mais requisitado na Academia Sassoon?
MARK - Os clientes da Academia Sassoon são muito receptivos e gostam de evoluir constantemente com seus looks. A maioria dos cortes são curtos e geométricos com flashes brilhantes de cor.

SITE EP – Muitos clientes pedem pelo corte de cabelo da Mary Quant, criada por Vidal Sasson, por exemplo?
MARK - O corte de cinco pontas que o Vidal cortou para Mary Quant é um grande exemplo do design do século 20. Ele já foi adaptado inúmeras vezes e evoluiu bastante.

SITE EP – O que você acha do cabelo da mulher brasileira?
MARK - Eu trabalhei com vários clientes brasileiros que são modernos e gostam de estilos glamourosos com cor.

SITE EP – Quais são as principais lições que se aprende na Academia de cabeleireiros Sassoon?
MARK - Nosso sistema educacional parece uma pirâmide. Ele começa com o método básico de corte e coloração, os fundamentos principais para se trabalhar com cabelo. Depois são incorporadas técnicas contemporâneas de corte e coloração. Finalmente no pico da pirâmide culmina a coleção criativa baseada em trabalhos que redefinem as barreiras da criatividade.Vidal Sassoon Academy.( SASSOON Academy)

LUCIANE ANGELO

http://www.erikapalomino.com.br/erika2006/fashion.php?m=9386#titulo

 Sassoon Academy apresenta show exclusivo na Beauty Fair 2009

A 5º edição da Beauty Fair traz, pela primeira vez ao Brasil, a equipe de hairstylists comandada por Mark Hayes, Diretor Internacional de Criação da SASSOON ACADEMY. A Equipe apresentará um show exclusivo e ministrará um workshop para 120 profissionais.

Fundada em Londres pelo consagrado cabeleireiro Vidal Sassoon, a SASSOON ACADEMY é considerada um dos principais centros de formação de profissionais cabeleireiros do mundo.

Na Beauty Fair, a equipe de Mark Hayes lançará sua nova coleção para a primavera-verão 2009/2010 chamada Le Baiser. O trabalho é uma mistura da elegância da alta costura de Christian Dior e da sensualidade da atriz Hollywoodiana Bettie Page.

A equipe da Sassoon Academy é formada por:

Gareth Vance
Diretor Sênior de Criação
Gareth já participou de apresentações com estilistas consagrados. Sua inspiração vem dos colegas de trabalho, do mundo da moda, da cultura e música jovem e de suas viagens ao exterior como membro da equipe Internacional de Criação.

Traci Sakosits
Diretora Regional de Criação
Desde pequena Traci já sabia o que faria para o resto da vida – cortar cabelos e nada mais. Com ascensão meteórica dentro da SASSOON, Traci já apresentou seus trabalhos em várias cidades do mundo.

Leona Curran
Gerente-Geral
Começou na SASSOON como aprendiz júnior em Manchester, na Inglaterra, com apenas 16 anos e hoje é uma das maiores estrelas da equipe. Leona faz apresentações, seminários e workshops no mundo todo.

http://www.beautyfair.com.br/modules.php?op=modload&name=News&file=article&sid=834

 

SHORT HAIR STYLES FOR 2009

Curly hairstyle, can be a blessing, but if it is not cut well, you can get a wild look to avoid this, you should always remember:

If curls are unruly, apply hair spray to palms and smooth over hair’s surface.

If hair is long or very curly, you can ‘straighten it’ with a large round or paddle brush, some straightening balm and a blower.

Most important of all a Curly hair should always be layered.

A  few options for short hair cuts, for someone that has curly hair. These are some very stylish looks for 2009.I love all these options.Not only for 2009 but for as much you decide to wear.It’s about feeling good and looking good.That’s a personal choice.

 

 

 

 

 

 

  

 

 

 

HAIR HEALTH FROM INSIDE OUT

Hair Structure

Hair is mostly made of a protein called keratin. Fingernails an the top layer of skin is also made of keratin protein. Each strand of hair consists of three layers.

 

1.An innermost layer or medulla.

2.The middle layer is the cortex.

3.The cortex provides strength , color, and the texture of hair.

The outermost layer is the cuticle. The cuticle is thin and colorless which protects the cortex.

The center of the hair is called the cortex. It makes up 80 percent of hair. It’s made of small fibrils that twist together to make the longer fibers stronger . The cuticle is made of of dead cells that overlap each other in several layers. The condition of the cuticle plays a part in the appearance of the hair. If the dead cells lay closely together (closed cuticles) then the hair looks shiny and healthy, however, if they lift up (open cuticles) the hair appears dull, dry, and tangles easily.

                                           
(Cells that lay closely together or healthy hair) 

        

(Lifted Hair Cells or damaged hair)

Medulla cells contain air pockets that are found inside the hair shaft which form the medullary canal. Lipids, a fat substance, is passed through to the cortex or cuticle from the medulla cells. Layers of lipids are formed to bind moisture and protein to the hair shaft. African American hair consists of 88% protein, 10-15% water, 5-10% pigments, minerals and lipids. The cortex and cuticle are formed from solid keratin fiber and the binding material is formed from amorphous keratin, which fills in the spaces inside the cortex and cuticle. The amorphous keratin holds the fibrous structure together.

Structure of the hair root

Benath the surface of the skin is the root of the hair , which is enclosed within a hair follicle. At the base of the hair follicle is the dermal papilla. The dermal papilla is fed by the bloodstream which nourishment the new hair produces. The dermal papilla is essential to hair growth because it contains receptors for androgen and male hormones . Androgens regulates hair growth.

 The Hair Growth Cycle

 

 Hair follicles grow in repeated cycles. A cycle can be broken down into three phases:

 Anagen – Growth Phase

Catagen – Transitional phase

Telogen - Resting Phase Each hair goes through the phases independent of the neighboring hairs.

The regeneration of hair is influenced by many factors:

• health
• hereditary factors
• diet
• hormone balance
• age
• physical condition
• climate
• chemical effects
• sex
• effects of disease

YOUR HAIR IS HUNGRY!

Your Hair is Hungry! Feed It! We all know that eating certain food is good for your body. But what about what’s good for your hair? Do you think washing and conditioning is enough? Think again. Your hair is hungry, and here’s information on how to feed it from the inside out. A healthy diet equals healthy cells, and your scalp is full of cells. It makes sense that when we eat healthy foods that help to regenerate cells, our hair will benefit. With hair growing at the rate of about ¼ to ½ inch per month, it needs plenty of iron, protein and all kinds of good nutrients to keep it healthy. Forget the supplements – you don’t need them if you eat right; let’s talk about getting what your hair needs from foods that you love. We’ll start with dark green vegetables, like spinach, green beans and broccoli. Chocked full of vitamins A and C, they help your body make sebum, that natural oil that’s found on your scalp that your hair thrives on. Dark green veggies can be eaten alone or in many recipes. (By the way, when you feel that natural oil on your scalp, massage it through to the ends of your hair before washing it out – it’s like a natural conditioner.) Let’s focus now on omega-3 fatty acids, a very good protein source. Fish oil contains plenty of omega-3, which promotes good circulation. Good circulation means more blood flow to your scalp, helping your hair stay shiny and hydrated. You can enjoy salmon and other fish, nuts, and ground flaxseed used in recipes, knowing that you’ll not only enjoy fabulous tasting foods but that you’re feeding your hair as well. Speaking of nuts, did you know they contain zinc as well? Not getting enough zinc in your diet can lead to your hair shedding, and since many of us experience thinning hair as we get older (that includes we women), we want to make sure we’re getting enough zinc in our diets.

 

YELP

Boston Elites Get Made Up at Mizu Salon!

 

Elan & Adriana Sassoon

Things got hot this past Saturday in Boston as Elites made their way to Mizu Salon in the Mandarin Oriental Hotel for an evening of beautification, bevvies, bites and beats!

Upon entrance to the sleek, modern space at Mizu, Elites had the chance to watch a transformation of our makeover contest winners Anna F, Orly M and Deepa C. Check out the before photos of our gals:

                              

While the makeovers were taking place, Elites were treated to complimentary blowouts, hairstyles and makeup consultations with the Mizu staff and our friends at Sephora! On hand to provide a little liquid love for the event was local liquor purveyors Berkshire Mountain Distillers, serving up their signature cocktail, The Ice Pick, along with cupfuls of their delicious vodka, gin and rum! And with bartenders on hand from Drinkmaster Bartending School, the cocktails were consistently flowing! All the while, the makeovers were in progress:

Jenny N found herself loving the spread of pate and cheese provided by Sel de la Terre on Boylston Street, and cupcakes from Sugar in West Roxbury were designer for sure, with flavors like Cotton Candy, Milky Way, Pistachio, Chocolate Peanut Butter and ELEVEN more varieties of cupcakes!

Throughout the night, Andy from Wicked Good Records kept the music pumping and the mood elevated with his selection of funk, soul and dance music. Sara S was definitely loving his remix of Brittany Spears! And if that weren’t enough, Boston Photobooth was in the house, giving Elites the chance to get cute behind the curtain in their old-school style photobooth. The best part? Pics were printed on the spot and everyone took home their very own photos! And you check them all out here!

Our raffle winners Becki W, Susan J, John L and lucky plus-one Kaitlyn Z snagged tickets to Wine Riot, and Blair H’s better half, also known as Lauren S, took home a pair of tickets to Cochon 555!

 

If you’re looking for photographic evidence of all the fun, check out pics posted by Trish F and the official photos snapped by Nathan E. And of course, if you’d like to add your own thoughts, jot down a few choice words here. 

And those makeovers? Check out the gorgeous results:

 

 

 

 

Until we meet again, Boston!

Cheers,Leighann F

Yelp, Inc. is a Web 2.0 company that operates a social networking, user review, and local search web site of the same name. Over 10.6 million people access Yelp’s website each month, putting it in the top 100 of U.S. Internet web sites.

After an aborted start as an email recommendation service, Yelp launched its namesake web site into the San Francisco market in October 2004 under the direction of founders Jeremy Stoppelman and Russel Simmons, both of whom were early software engineering employees at PayPal. The company received $6 million in early funding from venture capital firms Mission Street, led by another former Paypal-er Max Levchin, and Bessemer Venture Partners. Additional investments were made in the amounts of $10 million by Benchmark Capital in 2006 and $15 million by DAG Ventures in 2008. Yelp expanded from its San Francisco roots to open an east coast office in Manhattan in the first half of 2008 and by introducing a Canadian-focused version of the site in 2008. Yelp currently gets about as many pageviews as it its predecessor and closest rival, Citysearch, but is growing much faster.  Profitability is expected in 2009.

SASSOON STYLE BOB

Before the bob hair cut became popular in the 1920’s, women were confined to having long hairstyles that were swept up with combs or often worn with hairnets to keep their curls. The 1920’s changed all this when the constraints of the Victorian styles were abandoned.With the war, women were finally able to wear their hair short, thanks to the actions of Irene Castle, silent-screen actress, who started this popular haircut in 1917 to help with the war efforts. It was the promoted style to change the outlook of women that in the time of war, they did not have the time to spend on their hair and the style would help keep their hair from being tangled in factory machines. This style became the most demanded style in this time.By the 1940’s, however, long hair was back, with emphasize on the soft, wavy looks of the shoulder length style. It wasn’t until the 1960’s that the bob style became popular again. Women were back in the work force and they needed more manageable styles. Long hair did not fit the style of the working woman.It wasn’t long before the most influential hairstylist to date, Vidal Sassoon, helped to make the bob style more popular than ever by changing the cut of the bob style haircut.Sassoon and his creative director, Maurice Tidy spent time developing variations to the cut and before long, most women wanted their hair cut in the bob cut.This trend continued along into the 1970’s with the Dorothy Hamill cut that everyone seemed to copy. Even today, with the hairstyles varied, this style continues to be popular.The bob hair cuts of today are simply variations of the look created in the 1920’s. Four decades ago, Maurice Tidy worked with Vidal Sassoon in London popularizing the 1960s bob hair style.

There is nothing more simple and elegant than a Sassoon bob.  And for a  hairdresser, there is no cut more challenging to master.  It requires perfect technique, meticulous attention to detail, and a keen understanding of hair texture and growth patterns.  Just as many executive chefs test the skills of potential employees by asking them to make something as simple to prepare yet as challenging to perfect as the omlette, anyone in the hair business knows a true stylist is only as good as her bob.  Indeed, the bob is the omlette of the hair world.Sometimes the higher-end the salon, the higher-end the snob factor, especially when you’re not a client.  But despite the Sassoon name, despite the Beverly Hills address.They say that in the beauty industry, a successful  hairdresser is 20% talent and 80% personality.  

The style was, at first, shocking as women who previously prided themselves on long, luxurious hair, chopped off their locks in a show of independence and equality with men. The original style was worn straight and flat on top or waved with a Marcel iron.

A style is a ‘bob’ if it is cut with a weighted area falling anywhere from just below the ears to just below the chin.Although the bob has faded from the style front on occasion it has always been in the back-ground showing sophistication and class. Vidal Sassoon made such a hit with his severe and sculpted adaptation of this style that many think that it originated with him.The most interesting about the bob is that it has been updated and modified for many style trends but with each come-back, the original look is still as acceptable as the new styles.This style is adaptable to many facial structures and textures of hair. This, along with the ease of styling most adaptations are likely reasons for its tendency to keep reappearing on the style scene.

Over the years, the cut has been modified by adding bangs or taking them away, stylized by cutting one side short while leaving the other long, texturized, permed, waved, poofed and flattened, but it is always unmistakably a bob.Curly or straight, there is a bob haircut to fit just about every face and life style. So if you are looking for a new look that is sophisticated and stylish as well as appropriate for the office and easy to care for, there is very likely a bob that is perfect for you.

 

BAD GIRL HAIR

Vidal Sassoon Hair Revival

 

 

 

 

 

 

 

 

 

 

 

 

 

The Quant: Sixties designer Mary Quant’s slick pageboy cut was a variation on Vidal Sassoon’s classic angular bob.There were other mod idols, too. Learn more about Mary Quant, a fashion designer who claimed to have invented the miniskirt. She and her husband were a driving force behind 1960’s “Swinging London.”

 

 

 

 

 

 

 

 

 

 

 

The Twiggy crop: The original supermodel was hailed as the face of 1966 when she went for a super-short boyish cut.

Twiggy really only had one look, but she took it very seriously. Although the mod fashion movement got its start in 1950’s London, it’s Twiggy who is frequently remembered as the face of mod.  Mod fashion was streamlined and bold, definitively minimalist. Look for geometric patterns, startling colors, and hemlines cut well above the knee.With her short-cropped mod hairstyle, neat side-part, and long, dark lashes, Twiggy epitomized the streamlined grace that so many mod kids exalted.

Twiggy’s fellow model Peggy Moffitt popularized the austere “five point” Vidal Sassoon haircut, the moddest mod hairstyle there ever was.

 

 

 

 

 

 

 

 

 

Forget Twiggy: American model Peggy Moffitt is one of the most iconic faces of 1960’s mod fashion. The actress-turned-model, who became muse to designer Rudy Gernreich, redefined the high fashion look of the era. Her Japanese Theater-inspired makeup and signature hairstyle came to represent the strengthening bond between pop art and fashion.Moffitt started modeling when she began dating photographer William Claxson, whom she later dated. Unconventionally beautiful, Moffitt’s symmetrical, almost cartoonish face redefined the qualities sought in fashion models, paving the way for superstar Twiggy.Moffitt and Gernreich continue to influence the fashion world, despite Gernreich’s death in 1985. Moffitt’s look remains popular in the haute fashion world, and several vintage Gernreich designs were redistributed under the Japanese label Commes des Garcons in 2003. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BLONDME by SCHWARZKOPF

Como especialistas em Louros sabemos que as técnicas como as madeixas, descolorações e processos de aclaramento podem destabilizar, debilitar e danificar a queratina do cabelo – mais do que em qualquer processo de coloração. Schwarzkopf apresenta uma resposta de choque… O NOVO Blond Me Keratin Milk – Leite de Tratamento Reparador com Queratina que devolve o que os Louros perderam!

 

SCHWARZKOPF PROFESSIONAL APRESENTA O NOVO MILAGRE PARA LOUROS

 BLONDME KERATIN RESTORE MILK

 Blond Me Keratin Milk – Leite de Tratamento Reparador com Queratina foi especificamente desenvolvido para penetrar profundamente no interior do fio capilar graças a uma combinação específica de queratina que se funde com o próprio cabelo, para assim reforçar os delicados Louros preenchendo as zonas debilitadas.

 Blond Me Keratin Milk – Leite de Tratamento Reparador com Queratina é uma gama composta por dois produtos:

 -  Tratamento para uso profissional 500ml

Fórmula intensiva com uma elevada percentagem de ingredientes tratantes e efectiva Queratina para uma reparação e cuidado profundos. Indicado para cabelo com madeixas ou descolorado, quando a queratina se encontra mais danificada.

        -  Tratamento leave-in para reparação imediata 100ml

Fórmula que não passa por água indicada para todos os tipos de Louros para cuidar da queratina após os trabalhos técnicos. Cuidado profundo para cabelo com madeixas ou descolorado, quando a queratina se encontra mais danificada.

O resultado:

Um Louro saudável, revitalizado e incomparavelmente brilhante!

BlondMe é é a primeira e única marca desenvolvida para dar resposta a TODAS as necessidades dos cabelos louros e que respeita integralmente que o Louro é muito MAIS que uma cor de cabelo…é  uma atitude e um estilo de vida próprio que evoca o glamour, a juventude e a diversão como nenhuma outra cor é capaz.

A personalização BlondMe parte da direcção dos tons louros que a cliente pretende conseguir – neutro, quente ou frio. Com BlondMe são possíveis mais de 40 opções de tons louros, que permitem cores verdadeiramente adaptadas ao gosto e que utilizam a mais recente tecnologia Prism Shine com cristais de rocha líquidos para garantir um brilho fantástico e luminoso.

  Procura uma mudança ocasional de cor ou pretende uma alteração radical de look?

Porque 81% das louras desejam actualizar o seu look a cada visita ao salão e as necessidades dos cabelos louros estão em constante mudança, BlondMe, da Schwarzkopf Professional criou os BLONDE Moments – 4 Serviços Completos – Louro Total, SOS Louro, Louro Solar ou Louro Glamour para looks louros gloriosos a cada momento!

BLONDE Moments é uma abordagem única aos serviços especiais para Louros baseada nas necessidades específicas dos cabelos Louros. São 4 pacotes completos com materiais de comunicação inovadores e guias passo a passo das novas técnicas para ajudar a recomendar os melhores looks e produtos BlondMe: