SASSOON ARCHITECTURE

‘Bauhaus’ utopian vision to change society in the aftermath of the First World War

Modernism to Postmodernism

The Bauhaus school was founded by Walter Gropius in Weimar. In spite of its name, and the fact that its founder was an architect, the Bauhaus did not have an architecture department during the first years of its existence. Nonetheless it was founded with the idea of creating a ‘total’ work of art in which all arts, including architecture would eventually be brought together. The Bauhaus style became one of the most influential currents in Modernist architecture and modern design. The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography.

The school existed in three German cities (Weimar from 1919 to 1925, Dessau from 1925 to 1932 and Berlin from 1932 to 1933), under three different architect-directors: Walter Gropius from 1919 to 1928, Hannes Meyer from 1928 to 1930 andLudwig Mies van derRohe from 1930 until 1933, when the school was closed by its own leadership under pressure from the Nazi regime.The Bauhaus had a major impact on art and architecture trends in Western Europe, the United States, Canada and Israel in the decades following its demise, as many of the artists involved fled, or were exiled, by the Nazi regime. Tel Aviv, in fact, in 2004 was named to the list of world heritage sites by the UN due to its abundance of Bauhaus architecture; it had some 4,000 Bauhaus buildings erected from 1933 on.One of the main objectives of the Bauhaus was to unify art, craft, and technology. The machine was considered a positive element, and therefore industrial and product design were important components. Vorkurs (“initial” or “preliminary course”) was taught; this is the modern day “Basic Design” course that has become one of the key foundational courses offered in architectural and design schools across the globe. There was no teaching of history in the school because everything was supposed to be designed and created according to first principles rather than by following precedent.

The White City

The White City of Tel Aviv (Hebrew: העיר הלבנה‎, Ha-Ir HaLevana) refers to a collection of over 4,000 Bauhaus or International style buildings built in Tel Aviv from the 1930s by German Jewish architects who immigrated to the British Mandate of Palestine after the rise of the Nazis. Tel Aviv has the largest number of buildings in this style of any city in the world. In 2003, the United Nations Educational, Scientific and Cultural Organization (UNESCO) proclaimed Tel Aviv’s White City aWorld Cultural Heritage site, as “an outstanding example of new town planning and architecture in the early 20th century.”

www.bauhaus-dessau.de/

PIET MONDRIAN

Yves Saint Laurent dress tribute to Piet Mondrian

Piet Mondrian-(1872-1944)
Pieter Cornelis “Piet” Mondriaan, was a Dutch painter and a follower of the Bauhaus.  HE was also an important contributor to the De Stijl art movement and group, which was founded by Theo van Doesburg. He evolved a non-representational form which he termed Neo-Plasticism. This consisted of white ground, upon which was painted a grid of vertical and horizontal black lines and the three primary colors.

Mondrian’s paintings are not composed of perfectly flat planes of color, as one might expect. Brush strokes are evident throughout, although they are subtle, and the artist appears to have used different techniques for the various elements.The black lines are the flattest elements, with the least amount of depth. The colored forms have the most obvious brush strokes, all running in one direction. Most interesting, however, are the white forms, which clearly have been painted in layers, using brush strokes running in different directions. This generates a greater sense of depth in the white forms, as though they are overwhelming the lines and the colors, which indeed they were, as Mondrian’s paintings of this period came to be increasingly dominated by white space.His art and theory influenced the Bauhaus movement and the development of the International style in architecture. In 1940 he settled in New York City.

www.mondriantrust.com/

SASSOON HAIR DESIGN

FORM EVER FOLLOWS FUNCTION

 Showing Sassoon Creative Team members Mark Hayes, Bruce Masefield, Peter Dawson and Edward Darley and how the Sassoon philosophy comes to live in Sassoon Professional. This is Sassoon this is Hair Design.

The original wording was “form ever follows function.” It is also routinely misattributed, mostly to 20th-century modernist grandees, like Le Corbusier and Mies van der Rohe, but was actually coined by the less famous American architect, Louis Sullivan. Misused though Sullivan’s quote has been, his point, that the style of architecture should reflect its purpose, made sense at the time, and continued to do so for much of the last century, not just for buildings, but objects too.

Chicago, we love you. Not only do you have architectural boat tours, skyscrapers and public art galore, you hosted what was probably the best World’s Fair and your art museum supports architecture, too.

The Art Institute of Chicago just opened a small photography show this weekend featuring the architectural photographs of John Szarkowski, Aaron Siskind, and Richard Nickel, who all worked during the 1950s, shooting the buildings of the late, great Louis Sullivan.

Demonstrating the role that the three held in maintaining Sullivan’s legend for modern audiences — then attracted the Modernism (capital “M”) so prevalent in the mid-century — the curators outline a thesis as follows:

In the 1950s, the photographers John Szarkowski, Aaron Siskind, and Richard Nickel embarked on in-depth photographic explorations of structures designed by the renowned architect Louis Sullivan, whose commercial buildings and theaters of the 1880s and early 1890s broke with historical precedents, displaying a radical, organic fusion of formal and functional elements. Attracted to Sullivan’s renegade American spirit and uncompromising values, Szarkowski, Siskind, and Nickel also found inspiration in the play of light over his ornamented facades and the dynamism of his buildings within the bustling city of Chicago. The interest of these photographers came at a critical moment, when many of Sullivan’s most important structures were being threatened with demolition in the service of urban renewal; their photographs illustrated the fragile existence 

MARK HAYES

“LIFE THROUGH A LENS”

International Creative Director Mark Hayes and the SASSOON Academy Creative Team for an insight

For 30 years Mark Hayes has been inspiring young hairdressers at Sassoon with his passionate approach to hair and his technical expertise.

Mark’s signature style – a series of pared-down looks reflecting his love of modernist art and architecture – puts him at the forefront of global hair design, and his role as International Creative Director takes him all over the world coaching, teaching and inspiring.

He has ultimate responsibility for the renowned Seasonal Sassoon collections, eagerly anticipated by those wanting to know the future of fashionable hair, and has been instrumental in the launch of the company’s latest innovation, Sassoon Professional. When Mark first joined Sassoon in the 1970s his ambition was to be part of the creative team; as he put it, “They were perfectionists who were totally committed to producing the very best. They upheld the values that really mattered to me, and for which Sassoon has now become world famous.”

Under Mark’s direction the team is going from strength to strength: “At the moment we’re deriving inspiration from the relationship between architecture and hair, the rhythmic shapes of nature and every aspect of international design and fashion. Our eyes are always wide open – always looking for new techniques that will transform the world of hair.”

Balance and shape

VIDAL SASSOON

“For the love of hair”

We believe that perfect beauty is different for every woman and that achieving it need not be a daily struggle.

That’s why we never mass produce but always tailor the look: Considering the individual’s unique features and needs when conceiving their cut and colour.

We never concoct styles that just wash out, but cut a shape that stays in the hair, making it quick and simple to recreate every day.

Realising perfect beauty – individual and practical – is our goal.

This is Sassoon. This is Hair Design.

From the contemporary styles of the  late 60′s until now,we share with you the most up to date SASSOON cuts. Our group Vidal Sassoon for Global Sassooners range globally from London to Tokyo.
Global Sassooners is a great club for ex- Sassoons and future Sassooners.
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BIG HAIR SASSOON

VIDAL SASSOON INTERVIEW

VIDAL SASSOON A LENDA

Vidal Sassoon foi um dos nomes-chave da Swinging 60′s de Londres, criando o estilo M.O.D. Vidal Sassoon ainda era um garoto, aos 26 anos de idade quando o empresario londrino resolveu abrir seu 1º salão na badalada Bond Street, Inglaterra. Vidal treinou sua equipe com tecnicas inventadas por ele mesmo, sendo o primeiro Designer de Cabelos.

Assim como Gabrielle Chanel revolucionou o mundo da moda Vidal Sassoon liberou as mulheres, criando as tecnicas modernas que usamos hoje em dia: coloração, corte com lavagem rapida.Cortes e penteados que não dependessem de nenhum tipo de quimica ou produto pós-secagem, dando a largada ao estilo cabelos super curtinhos, ulilizando formas geometricas inspiradas pela arquitetura estilo Bauhaus virando a febre da década.Portanto Vidal Sassoon foi mais doque um cabelereiro e sim um Designer de Cabelos.

Vidal recebendo o premio de Hair Designer pelo arquiteto Thomas Heatherwick em Londres

Vidal recebeu premios somente dados a arquitetos ate então, foi reconhecido como arquiteto em uma cerimonia em Londres no ano de 2011.Os cortes de cabelos eram usados por Twiggy, Mia Farrow, Nancy Kwan, Peggy Moffit e outras celebridades mundiais.Vidal Sassoon inventou o shampoo e condicionador e fez campanhas de marketing poderosas, associando seu nome ao produto,ou seja a relação de branding.Vidal Sassoon, tambem inventou o secador portatil.Trabalhou com a Wella, introduzindo uma vasta gama de coloraçoes e tinturas para cabelos.Os profissionais formados pela renomada Academia Sassoon,que funcionam até hoje, assim como seus salões e escolas espalhados pelo mundo todo sao os profissionais mais bem preparados da industria de beleza.A Harvard da Beleza, o diploma tem associação com a Royal School of Arts. Os cabelereiros recebem treinamento baseados em Belas Artes, sendo que os cortes equivalem a escultura e a coloração equivalente a pintura.

Nancy Kwan corte de 5 pontas by Vidal Sassoon

Seu corte de 5 pontas, ficou famoso, pontas simétricas rodeando as orelhas e uma ponta arrematando a nuca virou um clássico e lhe rendeu muitos milhoes de pounds e uma infinidade de prêmios, que lhe ajudaram a chegar ao topo, sendo considerado o pai de todos os cabeleireiros do mundo.

Mia Farrow by Vidal Sassoon

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Vidal Sassoon era tão pop que, foi contratado pela Paramount Pictures Hollywood, pelo então diretor Roman Polanski para cortar o cabelo de Mia Farrow por $5.000 dollares naquela epoca.Mia Farrow lancou moda atuando no filme “O Bebê de Rosemary“.Vidal Sassoon, seguiu cortando os fios da atriz desviando de repórteres e fotógrafos que cobriam toda a cena, interessados tanto nele quanto na protagonista.O corte causou uma verdadeira Revolução na moda Internacional.A imprensa lotou o set de filmagens, tirando fotos de Mia Farrow, que foram parar nas capas das principais revistas de moda. Seu salão era ponto de encontro de celebridades, socialites e intelectuais incluindo musicos.Os Rolling Stones, Beatles, a Designer de moda Mary Quant.

Mary Quant

Vidal Sassoon cortou o cabelo de Mary Quant. Ela gostou tanto do corte que resolveu fazer dele o marketing de sua imagem aparecendo em todas as suas campanhas na semana de moda de Londres, junto com suas icônicas minissaias.

Vidal Sassoon & Beverly Sassoon

Vidal Sassoon se aproveitou da fama mundial e lançou uma linha de cuidados para os cabelos migrando para a TV americana, com programas apresentados por ele e sua esposa Beverly Sassoon,que era uma jovem atriz de Hollywood na epoca, ex namorada de Elvis Presley.Os Sassoon davam dicas tanto de beleza como de saude, introduzindo seu lifestyle super saudável, que incluíam aulas de pilates diárias, nataçao e alimentação super saudaveis, revolucionando a cultura americana de fast food, para uma conciencia de beleza saudavel.

Vidal Sassoon & Queen Elizabeth II

Vidal Sassoon recebeu a condecoração da Rainha Elizabeth II, de CBE (Comanda do Imperio Britanico), no Palacio de Buckingham , em Londres 2009.

Em 2010 ele ganhou documentario exibido em Tribeca,NY e varios outros paises sobre sua vida e um livro contando sua historia de vida em uma autobiografia, lançada em varios paises incluido Japão. Vidal Sassoon morreu no dia 9/05/12, aos 84 anos, em Mulholland, bairro de Bel Air na California.

VEJA AINDA: O trailer de “Vidal Sassoon – The Movie”

www.sassoon.com

THE VIDAL SASSOON INTERNATIONAL CENTER FOR THE STUDY OF ANTI SEMITISM

הצוות המקצועי של מעצב העל וידאל ששון הציג במסגרת אירוע ההשקה של וולה פרופסיונל בתל אביב, תצוגת תספורות ותסרוקות. באדיבות: בראש – פורטל יופי ישראלי

Thank you Modern Salon for getting the wishes shared in lieu of flowers, Elan Sassoon , Adriana Sassoon and the Sassoon family has requested that memorial donations be sent to

“American Friends of The Hebrew University“

In support of “The Vidal Sassoon International Center for the Study of Anti-Semitism“

11500 W. Olympic Boulevard, Suite 512 LA CA 90064   

www.afhu.org

 A service will be planned at a later date.

THE FULL RELEASE FROM THE SASSOON FAMILY

http://www.modernsalon.com/features/salon-industry/Sassoon-Family-Releases-Statement-150989205.html

COQUETEL PIQUET ARTEFACTO BEACH COUNTRY

Como ja havia sido comentado em varios artigos de jornais revistas e na tv.Atualmente, o mercado de imóveis nos Estados Unidos tem um novo foco: “os brasileiros”, a Piquet Realty, faz a conexão entre EUA e Brasil.Atendendo a um publico seleto e exigente a Piquet Realty conta com um time de corretoras de varias nacionalidades, residentes em Miami.O foco tem sido direcionado ao cliente brasileiro, que deseja comprar uma propriedade para passar ferias ou para investir.O grande boom esta acontecendo no mercado de imoveis do Sul de Miami nas cidades de Aventura, Sunny Isles, North Miami Beach, South Beach, Midtown, Brickell  extendendo-se ate a area de South Miami, onde a procura tem sido intensa e tende a crescer nos proximos anos.A intenção é levar cada vez mais opções de projetos arrojados aos investidores brasileiros.

Os imoveis em frente ao mar turquesa de Miami podem ser encontrados em grande numero.O comprador encontra grande variedade de precos e design atrativos. As obras seguem aceleradas, para atender uma crescente demanda por uma nova leva de condominios de luxo.Existem no mercado inumeras unidades em construcao, outros em faze de acabamento e tambem existem unidades a precos imperdiveis prontos para morar.Neste coquetel de lançamento em Sao Paulo na Artefacto Beach & Country foram trazidos trez projetos: “Golden Oak Walt Disney World Resort”, Orlando, “Trump Soho”, Nova York e “Porsche Design Tower Miami”, Sunny Isles.

E para conferir o projeto do primeiro condomínio residencial da Walt Disney, em Orlando, o Golden Oak Walt Disney World Resort. A expectativa é que os brasileiros fiquem entre os principais compradores dos cerca de 240 lotes do empreendimento. A ideia é ter castelos no condomínio, bem no clima de Sonhos seguindo o conceito visionario inicial de Walter de Dias Disney.No mesmo evento, será lançado também o projeto do primeiro prédio “Porsche Design Tower Miami”, localizado na praia de Sunny Isles, onde é possível estacionar dentro do seu apartamento em uma gargem toda feita em vidro, com elevador panoramico.Na ocasião, acontece ainda a apresentação do edifício Trump Soho, de Nova York, novo empreendimento do empresário Donald Trump. O projeto é um Condo hotel localizado no bairro sofisticado de Soho, decorado com muito luxo, pela móveis Fendi Casa, além de ter todo o design de interiores assinado por David Rockwell.

Adriana Sassoon @ Artefacto Beach&Country

Exite uma grande oferta de vendas diretamente das construtoras com descontos muito atrativos no setor imobiliario no sul da Florida.A ordem e Liquidar o estoque!

sassoon@piquetrealty.com

  Andre Levi, Amaury Jr, Adriana Sassoon & Claudio

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   Adriana Sassoon & Amaury Jr

 Adriana Sassoon & Laura Wie                                                                                   Claudio, Laura Wie & Adriana Sassoon